{"id":612,"date":"2025-01-13T15:04:00","date_gmt":"2025-01-13T15:04:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-chief-experience-officer-featured-in-corporate-events-women-at-the-helm-series\/"},"modified":"2026-05-18T14:36:49","modified_gmt":"2026-05-18T14:36:49","slug":"sparks-chief-experience-officer-featured-in-corporate-events-women-at-the-helm-series","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-chief-experience-officer-featured-in-corporate-events-women-at-the-helm-series\/","title":{"rendered":"Sparks Chief Experience Officer Featured in Corporate Events Women At The Helm Series"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p>We\u2019re thrilled to share that Chief Experience Officer, <a href=\"https:\/\/www.linkedin.com\/in\/robinlickliter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robin Lickliter<\/a>, was recently featured in <a href=\"https:\/\/corporateeventnews.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate Event News<\/a> as part of their <strong>Women at the Helm<\/strong> series. The recognition highlights Robin\u2019s incredible journey, her impactful leadership in the live events industry, and her vision for the future.<\/p>\n<p>The article dives into Robin\u2019s inspiring path\u2014from her start as a communications and journalism student with aspirations of becoming a sports broadcaster, to an eye-opening Semester at Sea experience, to discovering her passion for live brand experiences. Her career eventually led her to Sparks, where she has spent more than 20 years building a legacy of innovative and award-winning events for some of the world\u2019s top brands, including Google, Netflix, and Salesforce.<\/p>\n<p>As Sparks\u2019 first female C-level executive, Robin oversees our Events + Experiences division, driving growth, culture, and transformative client partnerships. She candidly shares lessons from her career, like overcoming imposter syndrome, navigating gender biases, and embracing mistakes as opportunities for growth.<\/p>\n<p>In the article, Robin reflects on the people and moments that shaped her success, from early mentors and collaborative clients to co-founding Sparks\u2019 Women in Events program alongside our CMO, Kristy Elisano. This initiative, which continues to thrive, fosters connection, inspiration, and progress for women in the industry.<\/p>\n<p>Robin\u2019s story is a testament to the power of perseverance, authenticity, and leadership by example. Her unwavering passion for creating meaningful experiences and championing her team is what makes her a true industry trailblazer.<\/p>\n<p>To read the full article and learn more about Robin\u2019s journey, visit the <a href=\"https:\/\/corporateeventnews.com\/news\/women-helm-robin-lickliter-chief-experience-officer-sparks\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate Event News website<\/a>.<\/p><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re thrilled to share that Chief Experience Officer, Robin Lickliter, was recently featured in Corporate Event News as part of their Women at the Helm series. The recognition highlights Robin\u2019s incredible journey, her impactful leadership in the live events industry, and her vision for the future. The article dives into Robin\u2019s inspiring path\u2014from her start [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sparks Chief Experience Officer Featured in Corporate Events Women At The Helm Series - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/sparks-chief-experience-officer-featured-in-corporate-events-women-at-the-helm-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks Chief Experience Officer Featured in Corporate Events Women At The Helm Series - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"We\u2019re thrilled to share that Chief Experience Officer, Robin Lickliter, was recently featured in Corporate Event News as part of their Women at the Helm series. 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