{"id":692,"date":"2026-04-27T13:00:00","date_gmt":"2026-04-27T13:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-brings-together-cmos-marketing-leaders-ahead-of-possible-2026-2\/"},"modified":"2026-05-18T14:24:43","modified_gmt":"2026-05-18T14:24:43","slug":"sparks-brings-together-cmos-marketing-leaders-ahead-of-possible-2026","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-brings-together-cmos-marketing-leaders-ahead-of-possible-2026\/","title":{"rendered":"Sparks Brings Together CMOs &#038; Marketing Leaders Ahead of POSSIBLE 2026"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h5>Before the panels begin and POSSIBLE 2026 takes over, Sparks hosted First Night. A private rooftop dinner for a carefully assembled group of CMOs and senior marketing leaders at Soho Beach House, Miami Beach, on Sunday, April 26.<\/h5><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/blog-hero-3.jpg\" alt=\"Rocco Pallotto (The Ad Council), Joy Robins (The New York Times), and Melissa Levy (Sparks) at First Night, POSSIBLE 2026\"><figcaption>Joy Robins, Global Chief Advertising Officer, The New York Times Company; Rocco Pallatto, Senior Vice President, Development, The Ad Council; Melissa Levy, President, Sparks.<\/figcaption><\/figure><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-first-night-possible-2026-rooftop-bar-cocktail-reception-soho-beach-house.jpg\" alt=\"Cocktail reception at First Night, POSSIBLE 2026\"><\/figure><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h5>Held the night before one of the marketing industry&#8217;s most anticipated gatherings of the year, First Night was about what happens when the right people share an unhurried evening together: bold ideas, meaningful partnerships, and a chance to look ahead together.<\/h5><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-first-night-possible-2026-guests-oceanfront-cocktails.jpg\" alt=\"Marketing leaders connect at First Night, POSSIBLE 2026\"><figcaption>Jim Norton, Katie Klumper, Adam Gerhart and Nicola Mendelsohn<\/figcaption><\/figure><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-first-night-possible-2026-lauren-zweifler-marlowe-sidney-erica-spoor.jpg\" alt=\"Lauren Zweifler, Marlowe Sidney, and Erica Spoor (Sparks) at First Night, POSSIBLE 2026\"><figcaption>Lauren Zweifler, Marlowe Sidney and Erica Spoor<\/figcaption><\/figure><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h5>Co-hosted by Sparks and The Ad Council, the gathering brought together leaders from some of the world&#8217;s most forward-thinking brands for candid conversation and curated connection. No agenda. No panels. Just the kind of dialogue that rarely happens on a conference floor.<\/h5><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-first-night-possible-2026-tablescape-rooftop-design.jpg\" alt=\"First Night tablescape design by Sparks at Soho Beach House\"><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-first-night-possible-2026-place-card-table-detail-design.jpg\" alt=\"First Night place card and table styling, POSSIBLE 2026\"><\/figure><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h5>The event was created in partnership with <a href=\"https:\/\/www.adcouncil.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Ad Council<\/a>, the nonprofit behind more than 80 years of the country&#8217;s most iconic social impact campaigns, from Smokey Bear to Love Has No Labels. Their mission to convene the best storytellers to educate, unite, and uplift made them a natural partner for an evening built around exactly that.<\/h5><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-first-night-possible-2026-laura-molen-harry-kargman-kargo-louisa-wong-rooftop.jpg\" alt=\"Laura Molen, Harry Kargman (Kargo), and Louisa Wong at First Night, POSSIBLE 2026\"><figcaption>Laura Molen, Harry Kargman and Louisa Wong<\/figcaption><\/figure><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-first-night-possible-2026-guests-rooftop-gathering.jpg\" alt=\"CMOs and marketing leaders at First Night, POSSIBLE 2026\"><figcaption>Sheri Barros, Kirk McDonald and Courtney Engel<\/figcaption><\/figure><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3>A Look Inside First Night<\/h3>\n<p>First Night is an expression of what Sparks believes most deeply: that the experiences worth remembering are the ones designed with intention, restraint, and an obsessive focus on the people in the room.<\/p>\n<figure><iframe style=\"width:1000px;height:562px;\" src=\"\/\/www.youtube.com\/embed\/4uMkXiTxhNs?rel=0&amp;modestbranding=1\" frameborder=\"0\"><\/iframe><\/figure><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-cta-block\" with-spacing=\"false\"><div><img decoding=\"async\" class=\"a-img\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-first-night-possible-2026-welcome-remarks-melissa-levy.jpg\" alt=\"Sparks President, Melissa Levy, welcomes guests at First Night, POSSIBLE 2026\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-first-night-possible-2026-welcome-remarks-melissa-levy-1.jpg 400w\" type loading=\"lazy\"><\/div><div class=\"mt-7 sm:mt-0\"><h2 class=\"whitespace-pre-line text-2xl font-semibold\">More moments from First Night at POSSIBLE 2026<\/h2><div class=\"text-center sm:text-left\"><a href=\"https:\/\/www.wearesparks.com\/first-night-by-sparks-at-possible-photo-gallery\/\" type class=\"a-button a-button--component_a a-button--variant_solid group inline-flex items-center justify-center gap-1 transition duration-300 truncate text-base font-semibold py-3 px-6 border min-w-[10rem] bg-sparks-black text-white border-sparks-black hover:text-sparks-black hover:bg-transparent group-hover:text-sparks-black group-hover:bg-transparent mt-7 sm:mt-4\"><!--[-->View Gallery<!--]--><!--[--><!----><!--]--><\/a><\/div><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>Before the panels begin and POSSIBLE 2026 takes over, Sparks hosted First Night. A private rooftop dinner for a carefully assembled group of CMOs and senior marketing leaders at Soho Beach House, Miami Beach, on Sunday, April 26. Joy Robins, Global Chief Advertising Officer, The New York Times Company; Rocco Pallatto, Senior Vice President, Development, [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sparks Brings Together CMOs &amp; Marketing Leaders Ahead of POSSIBLE 2026 - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/sparks-brings-together-cmos-marketing-leaders-ahead-of-possible-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks Brings Together CMOs &amp; Marketing Leaders Ahead of POSSIBLE 2026 - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Before the panels begin and POSSIBLE 2026 takes over, Sparks hosted First Night. 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