{"id":698,"date":"2026-04-15T13:59:00","date_gmt":"2026-04-15T13:59:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/wired-wired-connection-code-mwc-2026-2\/"},"modified":"2026-05-18T14:25:06","modified_gmt":"2026-05-18T14:25:06","slug":"wired-wired-connection-code-mwc-2026","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/wired-wired-connection-code-mwc-2026\/","title":{"rendered":"WIRED x Sparks at MWC 2026: What Does Human Connection Look Like in 2036?"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p><a href=\"https:\/\/www.mwcbarcelona.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile World Congress<\/a> runs on announcements, demos, and keynotes competing for attention across a city that never quite sleeps during MWC week. For that exact reason, Sparks and WIRED chose a monastery.<\/p>\n<p>The second chapter of The Connection Code \u2014 an exclusive invitation-only event series from <a href=\"https:\/\/www.wired.com\/sponsored\/story\/brands-can-build-real-connection-in-a-disconnected-world-sparks\/\" target=\"_blank\" rel=\"noreferrer noopener\">WIRED<\/a> and Sparks \u2014 took place inside the Monastery of Sant Miquel at Poble Espanyol in Barcelona. A place built for reflection, craft, and shared purpose. A deliberate pause from the scale and intensity of the show floor.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-wired-connection-code-speakers-mwc-2026.jpg\" alt=\"Sparks x WIRED Connection Code Speakers at MWC 2026 \u2014 Senior Technology Leaders Panel\"><\/figure>\n<p>Inside Sant Miquel, a room of senior technology and industry leaders was asked to do something MWC rarely makes space for: pause, sit in silence, and write down \u2014 by hand \u2014 what they believed the future of human connection would look like. Not now. In 2036. Where does technology support it, where does it complicate it, and what are we most excited about?<\/p>\n<p>The conversation was hosted by Adam Charles, Chief Growth Officer at Sparks, alongside Jeremy White, Senior Innovation Editor at WIRED. Three perspectives shaped the discussion.<\/p>\n<p>Tom Hale, CEO of <a href=\"https:\/\/ouraring.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u014cURA<\/a>, made the case for what he called &#8220;quiet tech&#8221; \u2014 technology that steps back rather than forward. The \u014cURA Ring doesn&#8217;t interrupt. It captures invisible signals \u2014 sleep, stress, recovery, readiness \u2014 and makes them legible, creating a shared language between people that deepens understanding without demanding attention. His provocation: the most meaningful connection isn&#8217;t more notifications. It&#8217;s noticing each other.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-wired-connection-code-content-capture-barcelona-mwc-2026.jpg\" alt=\"YCUK Content Studio Interview at Sparks x WIRED Connection Code MWC 2026 \u2014 Barcelona Skyline\"><\/figure>\n<p>Elena Fersman, VP Head of AI Innovation and Incubation at <a href=\"https:\/\/www.ericsson.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Ericsson<\/a>, explored how wearables, AI, and multisensory experiences might bring people closer \u2014 even at global scale. Her perspective centered on human prompts over automated ones: technology designed to create conditions for connection rather than simulate it. Quiet tech. Human first.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/otto-plesner-elena-fersman-sparks-wired-connection-code-mwc-2026.jpg\" alt=\"Otto Plesner speaking, Elena Fersman seated beside him on panel\"><\/figure>\n<p>Otto Plesner, Creative Director at RenaiXance, brought a more cautionary lens. As AI accelerates, he argued, we risk losing the unstructured spaces where real connection actually happens. Boredom. Chance interactions. Lingering with a thought. These aren&#8217;t inefficiencies to be optimized away \u2014 they are the conditions that make meaningful conversation possible.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-wired-connection-code-cloister-speaker-display-mwc-2026.jpg\" alt=\"Speaker Display Installation in the Cloisters at Sparks x WIRED Connection Code MWC 2026\"><\/figure>\n<p>Guests contributed their own reflections at the Contemplation Corner \u2014 handwritten foresights collected across the session. Those thoughts don&#8217;t stay in the room. Transformed through AI into a living collective artwork, they travel forward \u2014 from a monastery in Barcelona to the screens of The Outernet at WIRED Health London \u2014 moving through time, context, and form.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-wired-connection-code-attendees-barcelona-mwc-2026.jpg\" alt=\"Senior Attendees Networking at Sparks x WIRED Connection Code MWC 2026 with Barcelona Skyline\"><\/figure>\n<p>That&#8217;s what it looks like when experience is designed to move. Not just people through a space, but ideas through the world.<\/p>\n<p><em>The Connection Code is an exclusive collaboration between WIRED and Sparks exploring how creativity and technology can bring people closer together. Content production for the series is supported by <a href=\"https:\/\/ycuk.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Young Creators UK (YCUK)<\/a> \u2014 the UK&#8217;s first impact-led creative agency, dedicated to removing barriers to creativity and building careers for underrepresented young talent. A long-standing partner of Sparks, YCUK brings both creative excellence and a commitment to making the industry more accessible and equitable.<\/em><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-cta-block\" with-spacing=\"false\"><div><img decoding=\"async\" class=\"a-img\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/Sparks-Wired-Event.png\" alt=\"Web Summit Lisbon Sparks Trends\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/Sparks-Wired-Event-2.png 400w\" type loading=\"lazy\"><\/div><div class=\"mt-7 sm:mt-0\"><h2 class=\"whitespace-pre-line text-2xl font-semibold\">Explore Sparks&#8217; Web Summit Insights<\/h2><div class=\"text-center sm:text-left\"><a href=\"https:\/\/www.wearesparks.com\/articles\/web-summit-2025-experiential-marketing-trends\/\" target=\"_blank\" type class=\"a-button a-button--component_a a-button--variant_solid group inline-flex items-center justify-center gap-1 transition duration-300 truncate text-base font-semibold py-3 px-6 border min-w-[10rem] bg-sparks-black text-white border-sparks-black hover:text-sparks-black hover:bg-transparent group-hover:text-sparks-black group-hover:bg-transparent mt-7 sm:mt-4\"><!--[-->Read Now<!--]--><!--[--><!----><!--]--><\/a><\/div><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>Mobile World Congress runs on announcements, demos, and keynotes competing for attention across a city that never quite sleeps during MWC week. For that exact reason, Sparks and WIRED chose a monastery. The second chapter of The Connection Code \u2014 an exclusive invitation-only event series from WIRED and Sparks \u2014 took place inside the Monastery [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WIRED x Sparks at MWC 2026: What Does Human Connection Look Like in 2036? - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/wired-wired-connection-code-mwc-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WIRED x Sparks at MWC 2026: What Does Human Connection Look Like in 2036? - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Mobile World Congress runs on announcements, demos, and keynotes competing for attention across a city that never quite sleeps during MWC week. 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