{"id":701,"date":"2026-04-14T13:00:00","date_gmt":"2026-04-14T13:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-himss-2026-agentic-ai-patient-experience-2\/"},"modified":"2026-05-18T14:25:18","modified_gmt":"2026-05-18T14:25:18","slug":"sparks-himss-2026-agentic-ai-patient-experience","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-himss-2026-agentic-ai-patient-experience\/","title":{"rendered":"HIMSS 2026: How Agentic AI Is Reshaping the Patient Experience"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p>HIMSS 2026 made one thing clear: the conversation in healthcare technology has moved on from AI as a concept to AI as infrastructure. Across the show floor in Las Vegas, the most compelling activations weren&#8217;t showcasing what artificial intelligence could theoretically do. They were demonstrating what it is already doing \u2014 inside clinical workflows, patient engagement systems, and the everyday tools care teams rely on.<\/p>\n<p>Sparks supported a number of leading brands at <a href=\"https:\/\/www.himss.org\/global-conference\" target=\"_blank\" rel=\"noreferrer noopener\">HIMSS 2026<\/a>, designing and delivering activations that brought some of the industry&#8217;s most forward-thinking platforms to life. Four stood out for the clarity of their vision and the relevance of their message.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/LinkedIn-Salesforce-HIMSS-2026.jpg\" alt=\"Salesforce Agentforce Booth at HIMSS 2026\"><\/figure>\n<h5>Salesforce Health Cloud<\/h5>\n<p>Salesforce used HIMSS 2026 to advance its case for AI-driven patient engagement at scale. The activation centered on <a href=\"https:\/\/www.salesforce.com\/health\/health-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Health Cloud<\/a>&#8216;s ability to unify CRM, data analytics, and care coordination, positioning AI not as a back-end tool but as a direct driver of better patient outcomes and lower costs.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure style=\"margin:0px 0px 1em;padding:0px;border:0px;font-style:normal;font-weight:400;font-size:16px;line-height:inherit;font-family:'system-ui';\"><br class=\"Apple-interchange-newline\"><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/LinkedIn-AWS-HIMSS-2026.jpg\" alt=\"AWS Healthcare Booth at HIMSS 2026\"><\/figure>\n<h5>Amazon Web Services<\/h5>\n<p>AWS brought its vision of an <a href=\"https:\/\/aws.amazon.com\/health\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-ready healthcare infrastructure<\/a> to the show floor, with a focus on agentic AI \u2014 systems capable of acting autonomously across clinical workflows and patient engagement touchpoints. The activation made the case that the foundation for intelligent healthcare isn&#8217;t just about individual applications. It&#8217;s about the underlying data infrastructure that makes them possible.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure style=\"margin:0px 0px 1em;padding:0px;border:0px;font-style:normal;font-weight:400;font-size:16px;line-height:inherit;font-family:'system-ui';\"><br class=\"Apple-interchange-newline\"><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/LinkedIn-Altera-HIMSS-2026.jpg\" alt=\"Altera Digital Health Booth at HIMSS 2026\"><\/figure>\n<h5>Altera Digital Health<\/h5>\n<p><a href=\"https:\/\/www.alteradigitalhealth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Altera Digital Health<\/a> took a human-centered approach, focusing on how AI can enhance rather than replace the clinical experience. The activation highlighted practical improvements to EHR workflows, making the case that the best technology doesn&#8217;t demand attention \u2014 it disappears into the process and makes everything around it work better.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/HIMSS-2027-Exhibit-Hall-1.jpg\" alt=\"HIMSS 2026 Exhibit Hall\"><\/figure><h4>What HIMSS 2026 Revealed<\/h4>\n<p>Taken together, these activations pointed to a broader shift defining healthcare technology in 2026. The industry has moved past the question of whether AI belongs in clinical settings. The conversation now is about how it integrates \u2014 into workflows, into data systems, into the human relationships at the center of care.<\/p>\n<p>The brands that resonated most at HIMSS 2026 weren&#8217;t the loudest on the floor. They were the ones that made complex technology feel intuitive, relevant, and within reach. Smarter workflows. Deeper interoperability. Tech that brings care teams closer to what matters.<\/p>\n<p>That&#8217;s the standard the industry is setting. And it&#8217;s only getting higher.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h5>Ready to turn these insights into measurable impact? Let\u2019s build a strategy tailored to your brand\u2019s clinical, compliance, and commercial goals.<\/h5><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-cta-block\" with-spacing=\"false\"><div><img decoding=\"async\" class=\"a-img\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/kristin-castelli-headshot-2026.jpg\" alt=\"Kristin castelli headshot 2026\" width=\"500\" height=\"423\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/kristin-castelli-headshot-2026-1.jpg 400w\" type loading=\"lazy\"><\/div><div class=\"mt-7 sm:mt-0\"><h2 class=\"whitespace-pre-line text-2xl font-semibold\">Kristin Castelli, SVP, Strategic Growth &#8211; Healthcare at Sparks<\/h2><div class=\"text-center sm:text-left\"><a href=\"mailto:kcastelli@wearesparks.com\" target=\"_blank\" type class=\"a-button a-button--component_a a-button--variant_solid group inline-flex items-center justify-center gap-1 transition duration-300 truncate text-base font-semibold py-3 px-6 border min-w-[10rem] bg-sparks-black text-white border-sparks-black hover:text-sparks-black hover:bg-transparent group-hover:text-sparks-black group-hover:bg-transparent mt-7 sm:mt-4\"><!--[-->Let&#8217;s Connect<!--]--><!--[--><!----><!--]--><\/a><\/div><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>HIMSS 2026 made one thing clear: the conversation in healthcare technology has moved on from AI as a concept to AI as infrastructure. Across the show floor in Las Vegas, the most compelling activations weren&#8217;t showcasing what artificial intelligence could theoretically do. They were demonstrating what it is already doing \u2014 inside clinical workflows, patient [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HIMSS 2026: How Agentic AI Is Reshaping the Patient Experience - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/sparks-himss-2026-agentic-ai-patient-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HIMSS 2026: How Agentic AI Is Reshaping the Patient Experience - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"HIMSS 2026 made one thing clear: the conversation in healthcare technology has moved on from AI as a concept to AI as infrastructure. 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