{"id":727,"date":"2026-01-27T15:00:00","date_gmt":"2026-01-27T15:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-appoints-melissa-levy-president-2\/"},"modified":"2026-05-18T14:27:04","modified_gmt":"2026-05-18T14:27:04","slug":"sparks-appoints-melissa-levy-president","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-appoints-melissa-levy-president\/","title":{"rendered":"Sparks Appoints Melissa Levy as President"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p><strong>Philadelphia, PA \u2014 <\/strong>Sparks, an award-winning brand experience agency, today announced the appointment of Melissa Levy as President. Levy will report directly to Janet Dell, CEO of The Freeman Company, and will lead Sparks\u2019 creative, strategy, client services, operations, and production functions. <\/p>\n<p>Levy joins Sparks from Digitas, where she most recently served as President and Chief Client Officer, driving growth across key markets and leading major accounts for Fortune 10 companies and fast-growing consumer brands. Across her two-decade career, she has built a reputation for delivering meaningful business outcomes, cultivating high-performing teams, and shaping agency evolution in rapidly changing environments. <\/p>\n<p>\u201cMelissa has an exceptional record of driving growth and guiding organizations through change,\u201d said Janet Dell, CEO of The Freeman Company. \u201cHer ability to blend creativity, operational rigor, and client-driven strategy will help Sparks accelerate into its next chapter. She\u2019s exactly the right leader for where the experiential industry\u2014and Sparks\u2014are headed.\u201d <\/p>\n<p>Before joining Digitas, Levy held leadership roles across the marketing and advertising landscape, including managing director roles and start-up experiences that shaped her resilience, speed, and collaborative leadership style. She began her career in financial services before earning her MBA from Babson and transitioning into marketing. <\/p>\n<p>\u201cSparks sits at the intersection of everything I love\u2014people, creativity, and bold experiences,\u201d said Levy. \u201cAt a moment when audiences crave real connection more than ever, Sparks has a unique opportunity to lead the future of experiential. I\u2019m thrilled to join this talented team and build what\u2019s next together.\u201d <\/p>\n<p>Levy is known for her commitment to developing talent, building inclusive cultures, and championing innovation. She has received numerous industry accolades, including Cannes Lions, Effies, D&amp;AD, Clios, Webbys, and the Ad Club Women We Admire Award. <\/p><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>Philadelphia, PA \u2014 Sparks, an award-winning brand experience agency, today announced the appointment of Melissa Levy as President. Levy will report directly to Janet Dell, CEO of The Freeman Company, and will lead Sparks\u2019 creative, strategy, client services, operations, and production functions. Levy joins Sparks from Digitas, where she most recently served as President and [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sparks Appoints Melissa Levy as President - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/sparks-appoints-melissa-levy-president\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks Appoints Melissa Levy as President - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Philadelphia, PA \u2014 Sparks, an award-winning brand experience agency, today announced the appointment of Melissa Levy as President. Levy will report directly to Janet Dell, CEO of The Freeman Company, and will lead Sparks\u2019 creative, strategy, client services, operations, and production functions. 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