{"id":751,"date":"2025-08-11T13:30:00","date_gmt":"2025-08-11T13:30:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-experiential-event-award-winners-2025-2\/"},"modified":"2026-05-18T14:29:33","modified_gmt":"2026-05-18T14:29:33","slug":"sparks-experiential-event-award-winners-2025","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-experiential-event-award-winners-2025\/","title":{"rendered":"Sparks Wins Big in the Experiential and Event PR Awards"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3>We Build Meaningful Experiences.<br>The Industry Noticed.<\/h3>\n<p dir=\"ltr\">We are thrilled to announce that Sparks\u2019 projects have been honored with 2025 <a href=\"https:\/\/www.prnewsonline.com\/go\/2025-experiential-and-events-pr-awards\/#winners\" target=\"_blank\" rel=\"noreferrer noopener\">Experiential and Event PR awards<\/a>, presented on behalf of <a href=\"https:\/\/www.prnewsonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR News<\/a> and <a href=\"https:\/\/www.chiefmarketer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chief Marketer<\/a>. These awards recognize the best PR events of the year, highlighting standout creativity, strategy and behind-the-scenes excellence. <\/p>\n<p dir=\"ltr\">This year, nine Sparks projects were recognized across seven categories, with three winning gold. Read on to discover our winning projects.<br><\/p><h4>Vox Media Eater Under Wraps 2024<br><\/h4><h5>Best Pop-Up Store<\/h5>\n<p dir=\"ltr\">This unique, exclusive holiday-themed activation won in the \u201cBest Pop-Up Store\u201d category. Vox Media\u2019s two-day event in Brooklyn, New York aimed to present Eater\u2014a digital media brand with a focus on all things foodie\u2014as the \u201cgo-to\u201d for restaurant dining, holiday gift ideas and food and restaurant trends.<\/p>\n<p dir=\"ltr\">Between two contrasting key spaces \u2014 The Market and Cocktail Lounge \u2014 over 800 attendees and sponsor partners perused the digital food publication brought to life. Toying with the idea of \u201cunder wraps,\u201d Sparks strategically integrated secrets and elements of surprise into the layout. The moody Cocktail Lounge, for example, was concealed behind a bookshelf wall of Eater tomato cans, making for an amazing reveal.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-cta-block\" with-spacing=\"false\"><div><img decoding=\"async\" class=\"a-img\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/vox-media-eater-under-wraps-2024-pop-up-award.jpg\" alt=\"Vox Media Eater Under Wraps 2024 Pop-Up Award-Winning Activation\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/vox-media-eater-under-wraps-2024-pop-up-award-1.jpg 400w\" type loading=\"lazy\"><\/div><div class=\"mt-7 sm:mt-0\"><h2 class=\"whitespace-pre-line text-2xl font-semibold\">Vox Media&#8217;s Eater Under Wraps<\/h2><div class=\"text-center sm:text-left\"><a href=\"https:\/\/www.wearesparks.com\/our-work\/vox-media\/\" target=\"_blank\" type class=\"a-button a-button--component_a a-button--variant_solid group inline-flex items-center justify-center gap-1 transition duration-300 truncate text-base font-semibold py-3 px-6 border min-w-[10rem] bg-sparks-black text-white border-sparks-black hover:text-sparks-black hover:bg-transparent group-hover:text-sparks-black group-hover:bg-transparent mt-7 sm:mt-4\"><!--[-->read the case study<!--]--><!--[--><!----><!--]--><\/a><\/div><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h4>Siemens at CES 2025<\/h4><h5>Best Trade Show Booth Experience<\/h5>\n<p dir=\"ltr\">This show-stopping experience at CES 2025 co-won in the category for \u201cBest Trade Show Booth Experience.\u201d Partnering with Siemens, we designed a two-story, immersive experience to showcase innovation and sustainable solutions for everyday living. <\/p>\n<p dir=\"ltr\">Complete with multi-touch point storytelling, mesmerizing translucent, LED screens and customer-centric story areas, we were able to amplify Siemens\u2019 key message and reinforce the brand as a leader in the industry. <br><\/p>\n\n<p dir=\"ltr\">Notably, two of our other projects \u2014 Salesforce at MWC and Salesforce at NRF \u2014 received honorable mentions in this category.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-cta-block\" with-spacing=\"false\"><div><img decoding=\"async\" class=\"a-img\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-immersive-experience-award.jpg\" alt=\"Siemens at CES 2025 Immersive Brand Experience Award Winner\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-immersive-experience-award-1.jpg 400w\" type loading=\"lazy\"><\/div><div class=\"mt-7 sm:mt-0\"><h2 class=\"whitespace-pre-line text-2xl font-semibold\">Siemens at CES 2025<\/h2><div class=\"text-center sm:text-left\"><a href=\"https:\/\/www.wearesparks.com\/our-work\/siemens-ces-creating-innovations\/\" target=\"_blank\" type class=\"a-button a-button--component_a a-button--variant_solid group inline-flex items-center justify-center gap-1 transition duration-300 truncate text-base font-semibold py-3 px-6 border min-w-[10rem] bg-sparks-black text-white border-sparks-black hover:text-sparks-black hover:bg-transparent group-hover:text-sparks-black group-hover:bg-transparent mt-7 sm:mt-4\"><!--[-->read the case study<!--]--><!--[--><!----><!--]--><\/a><\/div><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h4>Amazon Upfront 2024<\/h4><h5>Best Upfront\/Newfront<\/h5>\n<p dir=\"ltr\">Amazon Upfront, held annually in New York City, won in the \u201cBest Upfront\/Newfront\u201d category. This Sparks-produced event set Amazon apart from its competitors and established a new standard for Upfront presentations.<\/p>\n<p dir=\"ltr\">With a strategic combination of A-list celebrities, exclusive content announcements, and a highly-immersive, theatrical venue, Sparks helped create a unique and unforgettable experience. The event leveraged cutting-edge audiovisual technology \u2013 including choreographed, large-scale LED screens and immersive sound systems \u2013 to deliver a visually stunning and engaging presentation.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-cta-block\" with-spacing=\"false\"><div><img decoding=\"async\" class=\"a-img\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/amazon-upfront-2024-award-winning-event.jpg\" alt=\"Amazon Upfront 2024 Award-Winning Event\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/amazon-upfront-2024-award-winning-event-1.jpg 400w\" type loading=\"lazy\"><\/div><div class=\"mt-7 sm:mt-0\"><h2 class=\"whitespace-pre-line text-2xl font-semibold\">Amazon Upfront 2025<\/h2><div class=\"text-center sm:text-left\"><a href=\"https:\/\/www.wearesparks.com\/our-work\/amazon-upfront\/\" target=\"_blank\" type class=\"a-button a-button--component_a a-button--variant_solid group inline-flex items-center justify-center gap-1 transition duration-300 truncate text-base font-semibold py-3 px-6 border min-w-[10rem] bg-sparks-black text-white border-sparks-black hover:text-sparks-black hover:bg-transparent group-hover:text-sparks-black group-hover:bg-transparent mt-7 sm:mt-4\"><!--[-->read the case study<!--]--><!--[--><!----><!--]--><\/a><\/div><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h4>Further Recognition<\/h4>\n<p dir=\"ltr\">Aside from our winners, the following projects received honorable mentions in their respective categories:<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.wearesparks.com\/our-work\/netflix-fysee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix FYSEE 2024<\/a>: Best Entertainment Tie-in\/Sponsorship Activation<\/p>\n\n<p dir=\"ltr\"><strong>Fanatics Fest NYC 2024: <\/strong>Best Festival\/Fanfest Activation<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.wearesparks.com\/articles\/salesforce-at-aws-reinvent\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce AWS re:Invent 2024<\/a>, <a href=\"https:\/\/www.wearesparks.com\/our-work\/salesforce-mobile-world-congress\/\" target=\"_blank\" rel=\"noreferrer noopener\">MWC<\/a> and NRF 2025: Best Product Launch\/Unveil<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.wearesparks.com\/our-work\/copa-america\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michelob Ultra Copa America 2024<\/a>: Best Sports Tie-in\/Sponsorship Activation<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.wearesparks.com\/our-work\/salesforce-mobile-world-congress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce at MWC<\/a> and NRF 2025<strong>: <\/strong>Best Trade Show Booth Experience<\/p>\n<p dir=\"ltr\">To check out the rest of the best, <a href=\"https:\/\/www.prnewsonline.com\/go\/2025-experiential-and-events-pr-awards\/#winners\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>.<\/p><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>We Build Meaningful Experiences.The Industry Noticed. We are thrilled to announce that Sparks\u2019 projects have been honored with 2025 Experiential and Event PR awards, presented on behalf of PR News and Chief Marketer. These awards recognize the best PR events of the year, highlighting standout creativity, strategy and behind-the-scenes excellence. This year, nine Sparks projects [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sparks Wins Big in the Experiential and Event PR Awards - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/sparks-experiential-event-award-winners-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks Wins Big in the Experiential and Event PR Awards - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"We Build Meaningful Experiences.The Industry Noticed. We are thrilled to announce that Sparks\u2019 projects have been honored with 2025 Experiential and Event PR awards, presented on behalf of PR News and Chief Marketer. These awards recognize the best PR events of the year, highlighting standout creativity, strategy and behind-the-scenes excellence. This year, nine Sparks projects [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/sparks-experiential-event-award-winners-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-11T13:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T14:29:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/sparks-experiential-event-awards-2025-hero-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sparks Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sparks Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-experiential-event-award-winners-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-experiential-event-award-winners-2025\\\/\"},\"author\":{\"name\":\"Sparks Marketing\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/person\\\/c0d0fcac986d737fbd47359ef7086f4f\"},\"headline\":\"Sparks Wins Big in the Experiential and Event PR Awards\",\"datePublished\":\"2025-08-11T13:30:00+00:00\",\"dateModified\":\"2026-05-18T14:29:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-experiential-event-award-winners-2025\\\/\"},\"wordCount\":468,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-experiential-event-award-winners-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/05\\\/sparks-experiential-event-awards-2025-hero-3.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-experiential-event-award-winners-2025\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-experiential-event-award-winners-2025\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-experiential-event-award-winners-2025\\\/\",\"name\":\"Sparks Wins Big in the Experiential and Event PR Awards - 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