{"id":848,"date":"2025-01-23T14:00:00","date_gmt":"2025-01-23T14:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/adam-charles-shares-insight-on-siemens-at-ces-2025-2\/"},"modified":"2026-05-18T14:35:54","modified_gmt":"2026-05-18T14:35:54","slug":"adam-charles-shares-insight-on-siemens-at-ces-2025","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/adam-charles-shares-insight-on-siemens-at-ces-2025\/","title":{"rendered":"Adam Charles Shares Insight on Siemens at CES 2025"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">On January 7-10, tech industry leaders and consumers alike gathered for <a href=\"https:\/\/www.wearesparks.com\/articles\/what-to-expect-at-ces-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">CES 2025<\/a>, the biggest tech event in the world. This year, Sparks worked on a handful of special projects, including, notably, the exhibit for <a href=\"https:\/\/www.siemens.com\/global\/en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Siemens<\/a>.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/tradeshowexecutive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trade Show Executive<\/a> met with Sparks CGO, <a href=\"https:\/\/www.linkedin.com\/in\/charlesadam\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adam Charles<\/a> for a closer look at how Sparks tackled this project with Siemens. Charles notes, \u201cFor me what I love about Siemens is the way they have the courage to tell the stories that matter, and we can bring that to life.\u201d <\/p>\n<p dir=\"ltr\">Keep reading for closer insight.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-media-block block-padding-x\"><div data-aos=\"fade-up\"><img decoding=\"async\" class=\"a-img mx-auto\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-theater.png\" alt=\"Siemens ces 2025 theater\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-theater-1.png 400w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-theater-2.png 480w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-theater-3.png 640w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-theater-4.png 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-theater-5.png 1024w\" type loading=\"lazy\"><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h5>Exhibit Highlights<\/h5>\n<p dir=\"ltr\">The impressive, 270-degree, immersive theatre showcased brand messaging, ideals, etc. through video, allowing visitors to easily understand Siemens before diving further into the attendee journey. <\/p>\n<p dir=\"ltr\">Then, Siemens wanted to expand their U.S. market, so Sparks integrated real-life customer stories throughout the exhibit. This displayed \u201chow products leveraging Siemens technology are already impacting them [clients] on a personal, community and global level,\u201d increasing relatability to better connect with potential customers or clients.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><iframe style=\"width:500px;height:281px;\" src=\"\/\/www.youtube.com\/embed\/dYUU3JuHsvU\" frameborder=\"0\"><\/iframe><\/figure><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h5>Functionality<\/h5>\n<p>Positioned this year in a \u201cstronger location,\u201d closer to the floor\u2019s front entrance, Siemens and Sparks wanted to design a more effective attendee experience. Siemens\u2019 showfloor staff helped identify visitor priorities in order to guide them to the most applicable point of the journey. The teams also integrated a separate space for one-on-one meetings, which was important for Siemens to connect with B2B attendees.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/stacey-gromlich-57972410\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stacey Gromlich<\/a>, Senior Director, Audience Engagement and Global Events at Siemens adds, \u201cAnother key component to our strategy was ensuring we incorporated dimensional engagement as everyone consumes information differently.\u201d Attendees were presented with options allowing them to experience each scenario however best suited their learning style.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-media-block block-padding-x\"><div data-aos=\"fade-up\"><img decoding=\"async\" class=\"a-img mx-auto\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-sustainability.png\" alt=\"Siemens ces 2025 sustainability\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-sustainability-1.png 400w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-sustainability-3.png 480w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-sustainability-4.png 640w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-sustainability-5.png 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2025-sustainability-6.png 1024w\" type loading=\"lazy\"><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h5>Sustainability<\/h5>\n<p dir=\"ltr\">Remarkably, Siemens saved $1 million from <a href=\"https:\/\/www.wearesparks.com\/our-work\/siemens-ces-creating-innovations\/\">last year<\/a> by reusing existing materials like signage, digital screens, customer meeting spaces and more. TSE notes that this reduction of consumption and cost perfectly aligns with Siemens\u2019 ideals and customer stories.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-cta-block\" with-spacing=\"false\"><div><img decoding=\"async\" class=\"a-img\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/Adam-Charles-Executive-Vice-President-leadership-image-2.jpg\" alt=\"Adam Charles Executive Vice President leadership image\" width=\"609\" height=\"529\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/Adam-Charles-Executive-Vice-President-leadership-image-3.jpg 400w\" type loading=\"lazy\"><\/div><div class=\"mt-7 sm:mt-0\"><h2 class=\"whitespace-pre-line text-2xl font-semibold\">Read the full article on Siemens at CES.<\/h2><div class=\"text-center sm:text-left\"><a href=\"https:\/\/tradeshowexecutive.com\/a-closer-look-how-freemans-sparks-brought-the-siemens-exhibit-to-life-at-ces-2025\/\" target=\"_blank\" type class=\"a-button a-button--component_a a-button--variant_solid group inline-flex items-center justify-center gap-1 transition duration-300 truncate text-base font-semibold py-3 px-6 border min-w-[10rem] bg-sparks-black text-white border-sparks-black hover:text-sparks-black hover:bg-transparent group-hover:text-sparks-black group-hover:bg-transparent mt-7 sm:mt-4\"><!--[-->Trade Show Executive<!--]--><!--[--><!----><!--]--><\/a><\/div><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>On January 7-10, tech industry leaders and consumers alike gathered for CES 2025, the biggest tech event in the world. This year, Sparks worked on a handful of special projects, including, notably, the exhibit for Siemens. Trade Show Executive met with Sparks CGO, Adam Charles for a closer look at how Sparks tackled this project [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adam Charles Shares Insight on Siemens at CES 2025 - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/adam-charles-shares-insight-on-siemens-at-ces-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adam Charles Shares Insight on Siemens at CES 2025 - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"On January 7-10, tech industry leaders and consumers alike gathered for CES 2025, the biggest tech event in the world. 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