{"id":872,"date":"2024-12-17T12:00:00","date_gmt":"2024-12-17T12:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-named-adweeks-experiential-agency-of-the-year-2\/"},"modified":"2026-05-18T14:37:08","modified_gmt":"2026-05-18T14:37:08","slug":"sparks-named-adweeks-experiential-agency-of-the-year","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-named-adweeks-experiential-agency-of-the-year\/","title":{"rendered":"Sparks Named ADWEEK&#8217;s Experiential Agency of the Year"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">Sparks is thrilled to announce that we\u2019ve been named ADWEEK\u2019s 2024 Experiential Agency of the Year! <\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.adweek.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ADWEEK<\/a> is the go-to source of news in the marketing world. Through a variety of platforms like print, digital, events, podcasts and more, ADWEEK reaches over six million professional marketers. <\/p>\n<p dir=\"ltr\">The ADWEEK Experiential Awards honor the industry&#8217;s most innovative and groundbreaking agencies, recognizing excellence across more than 34 categories. The coveted Experiential Agency of the Year award, however, is reserved for a single standout agency that embodies unparalleled creativity, originality, and overall excellence during the evaluation period of January 1, 2023, to August 1, 2024.<br><\/p>\n<p>During this period, Sparks achieved remarkable milestones, navigating a significant global merger while experiencing extraordinary growth. With a 90% client retention rate, a 94% employee retention rate, and the acquisition of 39 new clients in FY24 alone, Sparks\u2019 achievements are a testament to its strategic vision and leadership in experiential marketing.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-testimonial block-padding-x overflow-x-clip overflow-y-visible\"><figure class=\"bg-gray-1 text-sparks-black relative block-padding 4xl:p-[90px]\"><div class=\"overflow-hidden\"><figcaption class=\"mb-7 md:mb-10\" data-aos=\"fade-up\"><div class=\"a-section-label text-lg md:text-xl leading-none tracking-widest uppercase font-semibold text-[color:var(--was-accent-color)] text-gray-4\"><!--[-->David Sudjian, CEO, Sparks<!--]--><\/div><\/figcaption><blockquote class=\"s-wysiwyg font-semibold md:text-[max(2rem,3rem)] leading-[1.05]\" data-aos=\"fade-up\"><p>Being named Experiential Agency of the Year is a testament to our team&#8217;s relentless commitment to innovation and excellence.<\/p>\n<\/blockquote><\/div><span class=\"text-[max(7rem,10vw)] md:text-[max(14rem,10vw)] 4xl:text-[280px] leading-[0] absolute -left-[1rem] md:-left-[2rem] lg:-left-[3.5rem] top-[2rem] md:top-[4rem] lg:top-[5rem]\" data-aos=\"fade-in\" data-aos-delay=\"500\" data-aos-offset=\"0\">\u201c<\/span><span class=\"text-[max(7rem,10vw)] md:text-[max(14rem,10vw)] 4xl:text-[280px] leading-[0] absolute -right-[1rem] md:-right-[2rem] lg:-right-[3.5rem] -bottom-[2rem] md:-bottom-[4rem] lg:-bottom-[4.5rem]\" data-aos=\"fade-in\" data-aos-delay=\"200\" data-aos-offset=\"0\">\u201d<\/span><\/figure><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p>&#8220;Being named Experiential Agency of the Year is a testament to our team&#8217;s relentless commitment to innovation and excellence. This recognition underscores our ability to consistently deliver groundbreaking experiences that exceed the evolving expectations of both our clients and their audiences,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/david-sudjian-691b46b8\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Sudjian, CEO, Sparks.<\/a> \u201cOur mission is and always will be to be known as the premier global brand experience agency, driving customer engagement and business impact for the world&#8217;s most iconic brands.&#8221;<\/p>\n<p dir=\"ltr\">The success of projects like <a href=\"https:\/\/www.wearesparks.com\/our-work\/netflix-fysee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix FYSEE<\/a>,<a href=\"https:\/\/www.wearesparks.com\/our-work\/i-o\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Google I\/O<\/a>, <a href=\"https:\/\/www.wearesparks.com\/our-work\/siemens-ces-creating-innovations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Siemens: The Industrial Metaverse Comes Alive at CES<\/a> and others also contributed to this win.<br><\/p>\n<p dir=\"ltr\">&#8220;We couldn\u2019t have achieved this without the trust of our incredible clients and the unwavering dedication of our talented team,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/kristyelisano\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kristy Elisano, CMO, Sparks<\/a>. \u201cThis recognition not only validates our relentless pursuit of excellence but also fuels our drive to raise the bar, push creative boundaries, and continue to shape the future of experiential marketing.\u201d<\/p>\n<p dir=\"ltr\">Sparks and the other category winners were unveiled today in <a target=\"_blank\" href=\"https:\/\/www.adweek.com\/brand-marketing\/adweek-2024-experiential-award-winners\/\" rel=\"noreferrer noopener\">ADWEEK&#8217;s Experiential Awards issue. <\/a>In it, ADWEEK wrote: <\/p>\n<p dir=\"ltr\"><em>For 105 years, Sparks has been one of the top experiential marketing agencies on the globe, and they\u2019re only getting better. In 2024, the company even had their best year in their century-plus existence. <\/em><em>Chief among the factors in reaching that milestone was the successful merger with Freeman, another global leader in corporate events, making them an unparalleled powerhouse amongst the brand experience industry. Sparks was able to retain all its top clients, many who have trusted them for decades, including Fortune 1000 brands like Google, Anheuser-Busch and T-Mobile. Thanks to the Freeman merger, Sparks also gained the likes of Amazon, Cisco and Kohler. <\/em><em>What could have been a mere year of transition, instead saw Sparks hit a new peak, increasing its revenue by 13.5% to gain over $800 Million. Now more powerful than ever, Sparks sits at the forefront of an industry set to continue providing stunning campaigns for a diverse group of brands deep into the future.<\/em><\/p>\n<p dir=\"ltr\">We extend our heartfelt congratulations to all the winners and our gratitude to ADWEEK for this incredible honor.<\/p>\n<h4><a href=\"https:\/\/www.adweek.com\/agencies\/2024-experiential-agency-of-the-year-sparks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full story<\/a>.<br><\/h4><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>Sparks is thrilled to announce that we\u2019ve been named ADWEEK\u2019s 2024 Experiential Agency of the Year! ADWEEK is the go-to source of news in the marketing world. Through a variety of platforms like print, digital, events, podcasts and more, ADWEEK reaches over six million professional marketers. The ADWEEK Experiential Awards honor the industry&#8217;s most innovative [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sparks Named ADWEEK&#039;s Experiential Agency of the Year - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/sparks-named-adweeks-experiential-agency-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks Named ADWEEK&#039;s Experiential Agency of the Year - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Sparks is thrilled to announce that we\u2019ve been named ADWEEK\u2019s 2024 Experiential Agency of the Year! 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