{"id":874,"date":"2024-12-11T15:00:00","date_gmt":"2024-12-11T15:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/three-sparks-projects-win-bizbash-event-experience-awards-2\/"},"modified":"2026-05-18T14:37:35","modified_gmt":"2026-05-18T14:37:35","slug":"three-sparks-projects-win-bizbash-event-experience-awards","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/three-sparks-projects-win-bizbash-event-experience-awards\/","title":{"rendered":"Three Sparks Projects Win BizBash Event Experience Awards"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">\u2018Tis the season to sparkle\u2014and these extraordinary wins are ones you won\u2019t find under any tree!<\/p>\n<p dir=\"ltr\">Sparks is honored to receive three awards from the <a href=\"https:\/\/www.bizbash.com\/production-strategy\/event-production-fabrication\/article\/22927245\/winners-of-bizbashs-12th-annual-event-experience-awards\" target=\"_blank\" rel=\"noreferrer noopener\">12th Annual BizBash Event Experience Awards<\/a>, which recognize leaders of the industry on creativity and innovation over the span of five categories\u2014Destination, Hybrid, Live, Virtual, and Sporting Events &amp; Experiences. Our projects for <a href=\"https:\/\/www.wearesparks.com\/our-work\/siemens-ces-creating-innovations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Siemens<\/a>, <a href=\"https:\/\/www.wearesparks.com\/our-work\/amazon-upfront\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a>, and <a href=\"https:\/\/www.wearesparks.com\/our-work\/netflix-fysee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix<\/a> were honored in the Live Events and Experiences category.<\/p>\n<p dir=\"ltr\">Read on to learn more about these projects and their respective wins!<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h4>Siemens: The Industrial Metaverse Comes Alive at CES<\/h4>\n<p><strong>Best CES Brand Activation<\/strong><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[10px] 2xl:h-[15px]\" with-spacing=\"false\"><\/section><section class=\"c-media-block block-padding-x\"><div data-aos=\"fade-up\"><span><\/span><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">Our work for<a href=\"https:\/\/www.wearesparks.com\/our-work\/siemens-ces-creating-innovations\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Siemens\u2019 CES<\/a> activation was recognized as the \u201cBest CES Brand Activation.\u201d This new award was designed to celebrate the most innovative, imaginative, creative CES brand activation. <a href=\"https:\/\/www.bizbashlive.com\/12eea\/categories\" target=\"_blank\" rel=\"noreferrer noopener\">BizBash<\/a> highlights that the winning experience should be particularly memorable, as submissions were \u201cjudged on executional excellence, convenience, and unique elements that enhance the brand&#8217;s presence.\u201d<\/p>\n<p dir=\"ltr\">This Siemens project achieved exactly that. The captivating 50\u2019x70\u2019 hybrid exhibit blended custom, rental and technology-driven elements that conveyed Siemens&#8217; narrative and greatly increased customer engagement. Siemens&#8217; content was showcased across four vignettes, representing how client problems were solved through Siemens\u2019 technology. The exhibit captured the attention of attendees through luminescent cubes brought together with a curated color scheme. By connecting with visitors on an emotional level through client stories, Sparks helped to reinforce the brand as a leading technology company.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h4>Amazon Upfronts 2024<\/h4>\n\n<p><strong>Best Corporate Event Concept<\/strong><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[10px] 2xl:h-[15px]\" with-spacing=\"false\"><\/section><section class=\"c-media-block block-padding-x\"><div data-aos=\"fade-up\"><span><\/span><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\"><a href=\"https:\/\/www.wearesparks.com\/our-work\/amazon-upfront\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Upfronts 2024<\/a> received recognition with the \u201cBest Corporate Event Concept\u201d award. The winner of this category is selected for excellence in innovation and effectiveness of an event theme or concept planned for a corporation, as well as how strongly that concept aligned with the event\u2019s goal.<\/p>\n<p dir=\"ltr\">At the Upfronts, our cinematic-aesthetic design approach aligned Amazon\u2019s physical presence with their goal to showcase entertainment sectors like Amazon Music, Amazon Live, Prime Video and more. Attendees were greeted at Pier 36 in NYC with an outdoor cinema marquee, an 80&#8242; concession stand, and numerous content activations. Then, they were ushered into the Amazon Theater for a fast paced 65-minute presentation featuring surprise celebrity moments. Following the presentation, customers engaged in fun, unique networking experiences with food and beverage and surprise-and-delight moments sprinkled throughout.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h4>Netflix FYSEE: Lights, Camera, Immersion<\/h4>\n<p><strong>Best Invitation-Only Event<\/strong><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[10px] 2xl:h-[15px]\" with-spacing=\"false\"><\/section><section class=\"c-media-block block-padding-x\"><div data-aos=\"fade-up\"><span><\/span><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">Sparks\u2019 work for <a href=\"https:\/\/www.wearesparks.com\/our-work\/netflix-fysee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix FYSEE<\/a> earned the \u201cBest Invitation-Only Event\u201d award, which recognizes successful execution of an exclusive, prestigious event that \u201clavishly\u201d accomplished the intended purpose. In the case of FYSEE, Sparks\u2019 goal was to design an event that increased excitement and drove Emmy nominations for Netflix shows.<\/p>\n<p dir=\"ltr\">Sparks designed immersive spaces to highlight shows like Baby Reindeer, 3 Body Problem, Avatar: The Last Airbender and more. From the start of their journey, attendees were greeted by a unique entryway with a deconstructed Netflix \u201cN.\u201d Images showcasing Netflix programs were displayed as attendees entered the exhibit and dispersed as they moved through the space, fostering a sense of complete immersion.<\/p>\n<p dir=\"ltr\">Inside 3 Body Problem\u2019s helmet-shaped space, our mini theater-like design approach explored the show and amplified key moments on a large screen (projectors\/LEDs). Attendees could interact through touch-to-trigger handprints that altered the content displayed around them and further enhanced their experience. Sparks exhibited countless more hands-on opportunities across the event, which successfully helped to garnish over 40 Emmy nominations for the 2024 season.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p>Thank you to BizBash for your recognition of these three projects, and congrats to all of the other winners! To view the full list of awards and winning projects, <a href=\"https:\/\/www.bizbash.com\/production-strategy\/event-production-fabrication\/article\/22927245\/winners-of-bizbashs-12th-annual-event-experience-awards\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>.<\/p><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>\u2018Tis the season to sparkle\u2014and these extraordinary wins are ones you won\u2019t find under any tree! Sparks is honored to receive three awards from the 12th Annual BizBash Event Experience Awards, which recognize leaders of the industry on creativity and innovation over the span of five categories\u2014Destination, Hybrid, Live, Virtual, and Sporting Events &amp; Experiences. [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Three Sparks Projects Win BizBash Event Experience Awards - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/three-sparks-projects-win-bizbash-event-experience-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Sparks Projects Win BizBash Event Experience Awards - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"\u2018Tis the season to sparkle\u2014and these extraordinary wins are ones you won\u2019t find under any tree! Sparks is honored to receive three awards from the 12th Annual BizBash Event Experience Awards, which recognize leaders of the industry on creativity and innovation over the span of five categories\u2014Destination, Hybrid, Live, Virtual, and Sporting Events &amp; Experiences. 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