{"id":887,"date":"2024-11-06T15:30:00","date_gmt":"2024-11-06T15:30:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-partners-with-event-marketer-to-unveil-comprehensive-experiential-marketing-research-2\/"},"modified":"2026-05-18T14:39:24","modified_gmt":"2026-05-18T14:39:24","slug":"sparks-partners-with-event-marketer-to-unveil-comprehensive-experiential-marketing-research","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-partners-with-event-marketer-to-unveil-comprehensive-experiential-marketing-research\/","title":{"rendered":"Sparks Partners with Event Marketer to Unveil Comprehensive Experiential Marketing Research"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p>Sparks has joined forces with <a href=\"https:\/\/www.eventmarketer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Event Marketer<\/a> to produce <a href=\"https:\/\/experience.wearesparks.com\/l\/1067522\/2024-10-29\/2vqz8qy\" target=\"_blank\" rel=\"noreferrer noopener\">EventTrack 2025,<\/a> the most comprehensive annual research report on experiential marketing. This collaboration has yielded eye-opening insights into the future of brand experiences, revealing a significant shift in marketing strategies among Fortune 1000 companies.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3><strong>Fortune 1000 Companies Embrace Experiential Marketing<\/strong><\/h3>\n<p dir=\"ltr\">The EventTrack 2025 report, the first of its kind since the pandemic, showcases a dramatic increase in the importance of live experiences within the marketing landscape. The findings, based on surveys of over 1,000 corporate event marketers and attendees across various sectors, paint a clear picture of the industry&#8217;s trajectory.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[10px] 2xl:h-[15px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h5>Key Findings:<\/h5><ol><li>A whopping 74% of Fortune 1000 marketers plan to increase their experiential marketing budgets in 2025.<\/li><li>Event attendance is on the rise, with 56% of attendees expecting to participate in more events in 2025 compared to 2024.<\/li><li>Live experiences significantly boost brand affinity, with two-thirds of event attendees reporting more positive feelings about a brand after interacting with it at an event.<\/li><\/ol><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3><strong>The Sustainability Challenge<\/strong><\/h3>\n<p dir=\"ltr\">Despite the industry&#8217;s growth, the report highlights a notable gap in sustainability practices. While eco-friendly experiences remain a priority, 76% of experiential marketers have yet to implement a sustainability policy. This lag is increasingly noticeable, with 81% of attendees aware of sustainability efforts at events.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3><strong>The Power of Live Experiences<\/strong><\/h3>\n<p dir=\"ltr\"><a href=\"https:\/\/www.linkedin.com\/in\/david-sudjian-691b46b8\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Sudjian<\/a>, CEO of Sparks, emphasizes the industry&#8217;s positive momentum: &#8220;Clearly, there is continued momentum for experiential marketing. We see it. Our clients see it. And we&#8217;re thrilled that third-party industry research can benchmark it&#8221;.<\/p>\n<p dir=\"ltr\">Event Marketer founder Kerry Smith adds, &#8220;Live experiences are becoming larger anchor tenants in the marketing mix\u2013and are, more and more, leading integrated campaigns&#8221;.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3><strong>Comprehensive Insights<\/strong><\/h3>\n<p dir=\"ltr\">The EventTrack 2025 report offers in-depth analysis of:<br><\/p><ul><li dir=\"ltr\"><p dir=\"ltr\">Spending intentions and event volume across B2C events, B2B meetings\/conferences, and trade shows.<\/p><\/li><li dir=\"ltr\"><p dir=\"ltr\">Consumer behavior and preferences at different types of events.<\/p><\/li><li dir=\"ltr\"><p dir=\"ltr\">Strategies and measurement techniques employed by leading brands.<\/p><\/li><\/ul><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">As brands increasingly recognize the value of creating meaningful connections with their audiences through live experiences, the Sparks-Event Marketer collaboration provides crucial insights for navigating the evolving landscape of experiential marketing in 2025 and beyond.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-cta-block\" with-spacing=\"false\"><div><img decoding=\"async\" class=\"a-img\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/event-track.jpg\" alt=\"Event track\" width=\"600\" height=\"800\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/event-track-1.jpg 400w\" type loading=\"lazy\"><\/div><div class=\"mt-7 sm:mt-0\"><h2 class=\"whitespace-pre-line text-2xl font-semibold\">EventTrack 2025: Experiential Marketing Forecast &amp; Benchmark Study<\/h2><div class=\"text-center sm:text-left\"><a href=\"https:\/\/experience.wearesparks.com\/l\/1067522\/2024-10-29\/2vqz8qy\" target=\"_blank\" type class=\"a-button a-button--component_a a-button--variant_solid group inline-flex items-center justify-center gap-1 transition duration-300 truncate text-base font-semibold py-3 px-6 border min-w-[10rem] bg-sparks-black text-white border-sparks-black hover:text-sparks-black hover:bg-transparent group-hover:text-sparks-black group-hover:bg-transparent mt-7 sm:mt-4\"><!--[-->Request The Report<!--]--><!--[--><!----><!--]--><\/a><\/div><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>Sparks has joined forces with Event Marketer to produce EventTrack 2025, the most comprehensive annual research report on experiential marketing. This collaboration has yielded eye-opening insights into the future of brand experiences, revealing a significant shift in marketing strategies among Fortune 1000 companies. Fortune 1000 Companies Embrace Experiential Marketing The EventTrack 2025 report, the first [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sparks Partners with Event Marketer to Unveil Comprehensive Experiential Marketing Research - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/sparks-partners-with-event-marketer-to-unveil-comprehensive-experiential-marketing-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks Partners with Event Marketer to Unveil Comprehensive Experiential Marketing Research - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Sparks has joined forces with Event Marketer to produce EventTrack 2025, the most comprehensive annual research report on experiential marketing. 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