{"id":894,"date":"2024-10-15T14:00:00","date_gmt":"2024-10-15T14:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/creating-holiday-campaigns-that-stand-out-2\/"},"modified":"2026-05-18T14:40:29","modified_gmt":"2026-05-18T14:40:29","slug":"creating-holiday-campaigns-that-stand-out","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/creating-holiday-campaigns-that-stand-out\/","title":{"rendered":"Creating Holiday Campaigns that Stand Out"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">Ring the bells\u2014the<em> jingle<\/em> bells, that is\u2014as the holiday season is less than seventy-five days away!<\/p>\n<p dir=\"ltr\">In <a href=\"https:\/\/advertisingweek.com\/75-days-until-christmas-what-brands-can-do-to-elevate-their-christmas-strategies-in-2024\/#:~:text=3%20mins%20ago-,75%20Days%20Until%20Christmas%3A%20What%20Brands%20Can%20Do%20to,Their%20Christmas%20Strategies%20in%202024&amp;text=As%20the%20calendar%20flips%20to,an%20urgent%20call%20to%20action\" target=\"_blank\" rel=\"noreferrer noopener\">an article for Advertising Week<\/a>, Sparks Chief Growth Officer (CGO) <a href=\"https:\/\/www.linkedin.com\/in\/charlesadam\" target=\"_blank\" rel=\"noreferrer noopener\">Adam Charles <\/a>and other industry leaders highlight the necessity of in-season campaigns during the most wonderful time of the year. Though it can be a challenge to create unique holiday campaigns, our CGO offers insights to help brands stand out amongst the crowd. <br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-testimonial block-padding-x overflow-x-clip overflow-y-visible\"><figure class=\"bg-gray-1 text-sparks-black relative block-padding 4xl:p-[90px]\"><div class=\"overflow-hidden\"><figcaption class=\"mb-7 md:mb-10\" data-aos=\"fade-up\"><div class=\"a-section-label text-lg md:text-xl leading-none tracking-widest uppercase font-semibold text-[color:var(--was-accent-color)] text-gray-4\"><!--[-->Adam Charles, CGO | Sparks<!--]--><\/div><\/figcaption><blockquote class=\"s-wysiwyg font-semibold md:text-[max(2rem,3rem)] leading-[1.05]\" data-aos=\"fade-up\"><p>A growing number of shoppers plan to spend big this year.<\/p>\n<\/blockquote><\/div><span class=\"text-[max(7rem,10vw)] md:text-[max(14rem,10vw)] 4xl:text-[280px] leading-[0] absolute -left-[1rem] md:-left-[2rem] lg:-left-[3.5rem] top-[2rem] md:top-[4rem] lg:top-[5rem]\" data-aos=\"fade-in\" data-aos-delay=\"500\" data-aos-offset=\"0\">\u201c<\/span><span class=\"text-[max(7rem,10vw)] md:text-[max(14rem,10vw)] 4xl:text-[280px] leading-[0] absolute -right-[1rem] md:-right-[2rem] lg:-right-[3.5rem] -bottom-[2rem] md:-bottom-[4rem] lg:-bottom-[4.5rem]\" data-aos=\"fade-in\" data-aos-delay=\"200\" data-aos-offset=\"0\">\u201d<\/span><\/figure><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">Charles anticipates the 2024 holiday season to have especially high stakes for brands, as research has shown \u201ca growing number of shoppers plan to spend big this year.\u201d Generally, the most appealing aspects of the holiday season include family, traditions and nostalgia, so Charles advises brands to lean into this and \u201ctap into this desire for emotional connection.\u201d<\/p>\n<p dir=\"ltr\">This can be accomplished by integrating immersive experiences like pop-ups, sampling stations, or hands-on technology into campaigns. Integrating engagement is a simple way to get your audience involved with your brand and leave a lasting impression.<\/p>\n<p dir=\"ltr\">\u201cBy using tech, creativity, and the emotional core of the holidays,\u201d Charles writes, \u201cbrands can break through the holiday clutter, creating experiences that are not only memorable but impactful long after the season ends.\u201d<\/p>\n<p dir=\"ltr\">Check out Adam Charles\u2019 feature and read the full article <a href=\"https:\/\/advertisingweek.com\/75-days-until-christmas-what-brands-can-do-to-elevate-their-christmas-strategies-in-2024\/#:~:text=3%20mins%20ago-,75%20Days%20Until%20Christmas%3A%20What%20Brands%20Can%20Do%20to,Their%20Christmas%20Strategies%20in%202024&amp;text=As%20the%20calendar%20flips%20to,an%20urgent%20call%20to%20action\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>Ring the bells\u2014the jingle bells, that is\u2014as the holiday season is less than seventy-five days away! In an article for Advertising Week, Sparks Chief Growth Officer (CGO) Adam Charles and other industry leaders highlight the necessity of in-season campaigns during the most wonderful time of the year. Though it can be a challenge to create [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating Holiday Campaigns that Stand Out - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/creating-holiday-campaigns-that-stand-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Holiday Campaigns that Stand Out - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Ring the bells\u2014the jingle bells, that is\u2014as the holiday season is less than seventy-five days away! 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