{"id":895,"date":"2024-10-14T14:27:00","date_gmt":"2024-10-14T14:27:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/what-to-expect-at-ces-2025-2\/"},"modified":"2026-05-18T14:40:43","modified_gmt":"2026-05-18T14:40:43","slug":"what-to-expect-at-ces-2025","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/what-to-expect-at-ces-2025\/","title":{"rendered":"What to Expect at CES 2025"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">CES 2025 is around the corner and while this event has always been the biggest tech playground on the planet, this year we\u2019ll see more cutting-edge innovations and big ideas that will, quite literally, shape tomorrow. From January 7-10, 2025, the tech industry leaders will join together in Las Vegas to network, share ideas, projects and more. A powerful, well-renowned showcase for product announcements and launchpad for innovations, the Consumer Electronics Show (CES is <em>the<\/em> trade show to explore tech trends and advancements). So\u2026what can you expect to be in store at CES 2025?<\/p>\n<p dir=\"ltr\">This year, the overarching theme is \u201c<a href=\"https:\/\/www.ces.tech\/videos\/2024\/september\/connect-solve-discover-dive-in\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dive In<\/a>.\u201d In this digital age, technology is advancing faster than ever before. It\u2019s almost impossible to keep up. How do the most powerful brands in the business not only keep up, but <em>get ahead<\/em> of trends? This year\u2019s theme will spotlight how humanity and innovation together can create connections, solve global challenges and more in order to \u201cdive\u201d into tomorrow before it\u2019s even begun. <\/p>\n<p dir=\"ltr\">Over the years, Sparks CES veterans and industry experts have helped brands of all sizes stage successful CES activations. With a new theme and an expected 4,000+ exhibitors, CES 2025 is shaping up to be the biggest and best it\u2019s ever been.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3>Hot Topics<\/h3>\n<p dir=\"ltr\">We anticipate new experiences in 2025 as the mix of product groups broadens to include hundreds of CES newcomers, from \u201c<a href=\"https:\/\/www.ces.tech\/press-releases\/ces-2025-registration-is-now-open-the-moment-to-dive-in-to-innovation-is-here\/\" target=\"_blank\" rel=\"noreferrer noopener\">cutting-edge start-ups to Fortune 500 companies<\/a>,\u201d Cat Forgione, Director of CES Communications writes.<\/p>\n<p dir=\"ltr\">Though you can look forward to a multitude of conversations on <a href=\"https:\/\/www.ces.tech\/topics\/\" target=\"_blank\" rel=\"noreferrer noopener\">a variety of tech-topics<\/a>, here are the big three this time around.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><iframe style=\"width:500px;height:281px;\" src=\"\/\/www.youtube.com\/embed\/5wz9uWBbzLA\" frameborder=\"0\"><\/iframe><\/figure><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h5>Artificial Intelligence<br><\/h5>\n<p dir=\"ltr\">We\u2019ve all seen the massive impact <a href=\"https:\/\/www.ces.tech\/topics\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI <\/a>has had on brands, tech and the world. It dominated CES 2024, and it\u2019s not going away anytime soon. This year, though, there might be less of a focus on what brands can do with AI technology, but rather how it\u2019s now being used to make an impact.<\/p>\n<p dir=\"ltr\">With a remarkable 43,000+ attendees interested in this topic, Modev: The AI House will be a hot spot. Here, attendees can spend a full day with industry leaders, networking and attending panels.<\/p>\n<p dir=\"ltr\">Keep an eye out for notable exhibitors including <a href=\"https:\/\/exhibitors.ces.tech\/8_0\/exhibitor\/exhibitor-details.cfm?exhid=0013000001KaM6jAAF&amp;_gl=1*h0s6r4*_gcl_au*NDA0MzM1MDEwLjE3MjY4NDYyMzc.*_ga*OTY5NTE5MTU3LjE3MjY4NDYyNDU.*_ga_V8XKN0510H*MTcyNjg0NjI0NC4xLjEuMTcyNjg1MTEyNy41My4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener\">Accenture<\/a>, <a href=\"https:\/\/exhibitors.ces.tech\/8_0\/exhibitor\/exhibitor-details.cfm?exhid=0013000001KaM7tAAF&amp;_gl=1*qk9yv3*_gcl_au*NDA0MzM1MDEwLjE3MjY4NDYyMzc.*_ga*OTY5NTE5MTU3LjE3MjY4NDYyNDU.*_ga_V8XKN0510H*MTcyNjg0NjI0NC4xLjEuMTcyNjg1MTEyNy41My4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener\">AMD<\/a>, <a href=\"https:\/\/exhibitors.ces.tech\/8_0\/exhibitor\/exhibitor-details.cfm?exhid=0013A00001efnnjQAA&amp;_gl=1*qk9yv3*_gcl_au*NDA0MzM1MDEwLjE3MjY4NDYyMzc.*_ga*OTY5NTE5MTU3LjE3MjY4NDYyNDU.*_ga_V8XKN0510H*MTcyNjg0NjI0NC4xLjEuMTcyNjg1MTEyNy41My4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener\">Smartsound <\/a>and <a href=\"https:\/\/exhibitors.ces.tech\/8_0\/exhibitor\/exhibitor-details.cfm?exhid=0014V00003Ti61zQAB&amp;_gl=1*qk9yv3*_gcl_au*NDA0MzM1MDEwLjE3MjY4NDYyMzc.*_ga*OTY5NTE5MTU3LjE3MjY4NDYyNDU.*_ga_V8XKN0510H*MTcyNjg0NjI0NC4xLjEuMTcyNjg1MTEyNy41My4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener\">Wyebot<\/a>.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h5>Digital Health<\/h5>\n<p dir=\"ltr\">When it comes to digital health, \u201c<a href=\"https:\/\/www.ces.tech\/topics\/digital-health\/\" target=\"_blank\" rel=\"noreferrer noopener\">potential becomes progress<\/a>\u201d at CES. Industry leaders from all over the world are designing technology that can change the future of healthcare, making products more cost efficient and appealing to the patient. <\/p>\n<p><br>Count on exhibitors like <a href=\"https:\/\/exhibitors.ces.tech\/8_0\/exhibitor\/exhibitor-details.cfm?exhid=0014V00003Tg90QQAR&amp;_gl=1*fnwo3y*_gcl_au*NDA0MzM1MDEwLjE3MjY4NDYyMzc.*_ga*OTY5NTE5MTU3LjE3MjY4NDYyNDU.*_ga_V8XKN0510H*MTcyNzI3NDU4Ni4yLjEuMTcyNzI3NDYzMy4xMy4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener\">Ceragem<\/a>, <a href=\"https:\/\/exhibitors.ces.tech\/8_0\/exhibitor\/exhibitor-details.cfm?exhid=0013000001JxrGfAAJ&amp;_gl=1*8cscsk*_gcl_au*NDA0MzM1MDEwLjE3MjY4NDYyMzc.*_ga*OTY5NTE5MTU3LjE3MjY4NDYyNDU.*_ga_V8XKN0510H*MTcyNzI3NDU4Ni4yLjEuMTcyNzI3NDYzMy4xMy4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener\">Dassault Systemes<\/a> and <a href=\"https:\/\/exhibitors.ces.tech\/8_0\/exhibitor\/exhibitor-details.cfm?exhid=0014V00003lfwd3QAA&amp;_gl=1*1ozv3yy*_gcl_au*NDA0MzM1MDEwLjE3MjY4NDYyMzc.*_ga*OTY5NTE5MTU3LjE3MjY4NDYyNDU.*_ga_V8XKN0510H*MTcyNzI3NDU4Ni4yLjEuMTcyNzI3NDYzMy4xMy4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener\">electronRx,<\/a> with an additional Modev conference opportunity to explore the future of NeuroTech.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h5>Vehicle Tech and Advanced Mobility<\/h5>\n<p>From the streets to the skies, transportation technology has certainly advanced astronomically in recent years. What\u2019s coming next? Anticipate \u201c<a href=\"https:\/\/www.ces.tech\/topics\/vehicle-tech-and-advanced-mobility\/\" target=\"_blank\" rel=\"noreferrer noopener\">a bold new world of conveniences, efficiencies and smart operations<\/a>\u201d making your travel smoother than ever before. You can expect exciting exhibits from leading brands like <a href=\"https:\/\/exhibitors.ces.tech\/8_0\/exhibitor\/exhibitor-details.cfm?exhid=0014V00001zm931QAA&amp;_gl=1*bbfj65*_gcl_au*NDA0MzM1MDEwLjE3MjY4NDYyMzc.*_ga*OTY5NTE5MTU3LjE3MjY4NDYyNDU.*_ga_V8XKN0510H*MTcyNzI3NDU4Ni4yLjEuMTcyNzI3NTUzMC40My4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener\">Hyundai<\/a>, <a href=\"https:\/\/exhibitors.ces.tech\/8_0\/exhibitor\/exhibitor-details.cfm?exhid=0013000001N9jT8AAJ&amp;_gl=1*z67bh7*_gcl_au*NDA0MzM1MDEwLjE3MjY4NDYyMzc.*_ga*OTY5NTE5MTU3LjE3MjY4NDYyNDU.*_ga_V8XKN0510H*MTcyNzI3NDU4Ni4yLjEuMTcyNzI3NTUzMC40My4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener\">Mercedes-Benz<\/a> and more.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3>Design with Intention<\/h3>\n<p dir=\"ltr\">Last year, there were over 138,000 CES attendees and 4,000+ exhibitors. Over 200 government leaders attended the conference, including three from The White House. It goes without saying, exhibitors should be prepared to put on their best show. You never know who might step into your booth!<\/p>\n<p dir=\"ltr\">We anticipate improved design architecture and enhanced attendee journeys. We\u2019ll be looking at how exhibits are built\u2014how they integrate technology and architecture to create experiences. <\/p>\n<p dir=\"ltr\">At CES 2024, <a href=\"https:\/\/www.wearesparks.com\/articles\/goodyear-at-ces\/\" target=\"_blank\" rel=\"noreferrer noopener\">Goodyear Tire &amp; Rubber Company <\/a>chose Sparks to design their debut CES booth, showcasing their<a href=\"https:\/\/www.ces.tech\/success-stories\/2024\/march\/goodyear\/\"> new technology and software<\/a>, making tires smarter than ever before. The approachable booth included LED screens for broadcasting, vehicles showcasing partnerships and many meeting rooms including an interactive simulation room. Goodyear even won a <a href=\"https:\/\/www.ces.tech\/innovation-awards\/cubix-sightline\/\" target=\"_blank\" rel=\"noreferrer noopener\">CES 2024 Innovation Award<\/a>. <\/p>\n<p dir=\"ltr\">So, how do attendees navigate each booth\u2019s architecture and move through the environment they\u2019re in? Aspects like lighting, patterns and interactive elements all contribute to attendee flow and experience. We\u2019re interested in how designers may use new materials and think about booth spaces in new, creative ways.<br><\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3>A New Focus<\/h3>\n<p dir=\"ltr\">How brands frame their approach to the theme of \u201cDive In\u201d will be of particular interest, as CES 2025 sessions may take on a whole new vibe from prior years. <\/p>\n<p dir=\"ltr\">Though last year\u2019s up and coming AI technology was a huge new aspect, it\u2019ll be interesting to discover how brands are taking the technology to the next level. <\/p>\n<p dir=\"ltr\">The largest consumer technology event on Earth may have a history that is decades-old, but the coming year will be anything but business-as-usual, with advanced focuses on AI, digital health, vehicle tech and an expanded industry mix. We look forward to seeing which exhibitors rise to the top in 2025 and who will deliver the most compelling innovations and experiences.<br><\/p><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>CES 2025 is around the corner and while this event has always been the biggest tech playground on the planet, this year we\u2019ll see more cutting-edge innovations and big ideas that will, quite literally, shape tomorrow. From January 7-10, 2025, the tech industry leaders will join together in Las Vegas to network, share ideas, projects [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What to Expect at CES 2025 - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/what-to-expect-at-ces-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What to Expect at CES 2025 - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"CES 2025 is around the corner and while this event has always been the biggest tech playground on the planet, this year we\u2019ll see more cutting-edge innovations and big ideas that will, quite literally, shape tomorrow. From January 7-10, 2025, the tech industry leaders will join together in Las Vegas to network, share ideas, projects [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/what-to-expect-at-ces-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-14T14:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T14:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/what-to-expect-at-ces_2024-10-15-145905_tqyu-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sparks Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sparks Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/what-to-expect-at-ces-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/what-to-expect-at-ces-2025\\\/\"},\"author\":{\"name\":\"Sparks Marketing\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/person\\\/c0d0fcac986d737fbd47359ef7086f4f\"},\"headline\":\"What to Expect at CES 2025\",\"datePublished\":\"2024-10-14T14:27:00+00:00\",\"dateModified\":\"2026-05-18T14:40:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/what-to-expect-at-ces-2025\\\/\"},\"wordCount\":787,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/what-to-expect-at-ces-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/05\\\/what-to-expect-at-ces_2024-10-15-145905_tqyu-2.jpg\",\"articleSection\":[\"Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/what-to-expect-at-ces-2025\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/what-to-expect-at-ces-2025\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/what-to-expect-at-ces-2025\\\/\",\"name\":\"What to Expect at CES 2025 - 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