{"id":923,"date":"2024-09-13T14:00:00","date_gmt":"2024-09-13T14:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-svp-international-jason-megson-on-oasis-return-2\/"},"modified":"2026-05-18T14:42:07","modified_gmt":"2026-05-18T14:42:07","slug":"sparks-svp-international-jason-megson-on-oasis-return","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-svp-international-jason-megson-on-oasis-return\/","title":{"rendered":"Sparks SVP International, Jason Megson, on Oasis\u2019 Return"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">Today is gonna be the day\u2026Oasis reunites?<\/p>\n<p><br>After 15 years, Oasis has announced that they\u2019re getting the band back together for a reunion tour. So, what does this mean for the world of marketing? In an <a href=\"https:\/\/www.creativebrief.com\/bite\/thought-leadership\/the-importance-of-an-oasis-reunion\">article for Creativebrief,<\/a> Sparks SVP International, Managing Director EMEA, <a href=\"https:\/\/uk.linkedin.com\/in\/jasonmegson?trk=author_mini-profile_title\">Jason Megson<\/a>\u2014amongst other industry experts\u2014discuss the endless possibilities the tour has for boosting local economies and authentically redefining stadium rock.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3>An Authentic Approach<\/h3>\n<p dir=\"ltr\">One thing everyone agrees upon? Oasis is staying true to their roots. Though their roots might have been planted 30 years ago, the Britpop band is keeping this experience authentic. Why? For starters, \u201cnostalgia sells,\u201d as <a href=\"https:\/\/uk.linkedin.com\/in\/ella-wallace-browne-9517151b8\">Ella Wallace-Browne<\/a>, Senior Account Manager and Head of Events at <a href=\"https:\/\/pumpkin.uk.com\/\">Pumpkin PR <\/a>writes. Music has the power to transport us back in time, and what better way back to the glory days than an Oasis concert? The fans\u2014a little older now\u2014 are eager to revisit the iconic era that was the 90\u2019s. <\/p>\n<p dir=\"ltr\">Oasis is expected to take each city by storm, and in turn, local economies will skyrocket. Similar to the nature of Taylor Swift\u2019s The Eras Tour, fans will flock from afar, boosting economies before, during, and after concert dates. <\/p>\n<p dir=\"ltr\">But this English rock band isn\u2019t expected to take the same flashy approach to touring as modern artists. Megson writes, \u201cthe simple, time-tested formula\u2014great songs performed with the right attitude\u2014is all that\u2019s required.\u201d By adhering to an authentic approach, the band can make meaningful connections with both pre-existing fans and new ones alike. This is a standard all brands should try to uphold, as genuinity is able to humanize brands, making their audiences more reachable. <\/p>\n<p dir=\"ltr\">To take a closer look at what marketing leaders like Jason Megson have to say on the significance of Oasis\u2019 epic return, <a href=\"https:\/\/www.creativebrief.com\/bite\/thought-leadership\/the-importance-of-an-oasis-reunion\">click here<\/a>.<br><\/p><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>Today is gonna be the day\u2026Oasis reunites? After 15 years, Oasis has announced that they\u2019re getting the band back together for a reunion tour. So, what does this mean for the world of marketing? In an article for Creativebrief, Sparks SVP International, Managing Director EMEA, Jason Megson\u2014amongst other industry experts\u2014discuss the endless possibilities the tour [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sparks SVP International, Jason Megson, on Oasis\u2019 Return - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/sparks-svp-international-jason-megson-on-oasis-return\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks SVP International, Jason Megson, on Oasis\u2019 Return - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Today is gonna be the day\u2026Oasis reunites? 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