{"id":942,"date":"2024-07-29T14:00:00","date_gmt":"2024-07-29T14:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-wins-experiential-event-pr-awards\/"},"modified":"2026-05-18T14:43:02","modified_gmt":"2026-05-18T14:43:02","slug":"sparks-wins-experiential-event-pr-awards","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-wins-experiential-event-pr-awards\/","title":{"rendered":"Sparks Wins Experiential &#038; Event PR Awards"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">Sparks is once again thrilled to announce that three of our recent projects have been recognized for awards on behalf of <a href=\"https:\/\/www.prnewsonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR News<\/a> and <a href=\"https:\/\/chiefmarketer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chief Marketer<\/a>\u2019s Experiential &amp; Event PR Awards. These awards showcase outstanding, creative, strategic PR events that effectively relay brand messaging and boost media buzz.<\/p>\n<p dir=\"ltr\">Sparks\u2019 work for Google CES won first place in its category, while Siemens at CES and Netflix FYSEE received noteworthy honorable mentions. Read on to take a closer look at these projects.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/google-ces-2024.jpg\" alt=\"Google x Android CES\"><\/figure><h3>Google Android at CES<\/h3>\n<p dir=\"ltr\">Placing first in the Best Trade Show Booth Experience category, Google CES provided a <a href=\"https:\/\/blog.google\/products\/android\/google-ces-2024-android-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">fully immersive experience<\/a> for attendees to engage deeply with the brand, while reflecting the key values of <a href=\"https:\/\/www.android.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google x Android<\/a>: open, accessible, connected and customizable.<\/p>\n<p dir=\"ltr\">Attendees were initially drawn in by the booth\u2019s simple yet striking canopy architecture. We showcased the new hardware, software and AI in approachable demo spaces designed to look like a diner, EV pumps, photo booths and postal boxes. The space was designed to feel open, with big-window-filled spaces that enabled smoother crowd flow and higher engagement, as attendees could easily view all areas of the exhibit. Booth design allowed for a customizable experience, encouraging users to choose their own path and interact with the technology in a free-flowing manner. By thinking outside the box, Sparks crafted an unforgettable experience that drove traffic, funneled leads, identified prospects and ultimately proved to be winner-worthy.<\/p>\n<h4>Key Features:<\/h4>\n<ul><li dir=\"ltr\"><p dir=\"ltr\">In an AR experience powered by <a href=\"https:\/\/developers.googleblog.com\/en\/create-world-scale-augmented-reality-experiences-in-minutes-with-googles-geospatial-creator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s Geospatial Creator<\/a>, attendees could scan a QR code that enabled the Android Bot to be their friendly host around the booth. There were even a few immersive surprises!<br><br><\/p><\/li><li dir=\"ltr\"><p dir=\"ltr\">Demo experiences taught attendees how AI can help ignite creativity with generative AI-powered wallpaper, <a href=\"https:\/\/store.google.com\/intl\/en\/ideas\/articles\/magic-editor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magic Editor<\/a> for photo editing, <a href=\"https:\/\/support.google.com\/messages\/answer\/13632636?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Magic Compose<\/a> for Google Messages and <a href=\"https:\/\/support.google.com\/youtube\/answer\/13521392?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Create<\/a> for easier video editing.<br><br><\/p><\/li><li dir=\"ltr\"><p dir=\"ltr\">Attendees also explored the latest Android Auto in the Ford Mustang Mach-E and Google built-in features in the new <a href=\"https:\/\/www.polestar.com\/global\/polestar-3\/infotainment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Polestar 3<\/a>.<\/p><\/li><\/ul>\n<p><br>Check out <a href=\"https:\/\/www.wearesparks.com\/articles\/google-at-ces-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Android at CES<\/a>.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/siemens-ces-2024.jpg\" alt=\"Siemens at CES\"><\/figure>\n<h3>Siemens at CES<\/h3>\n<p><a href=\"https:\/\/www.siemens.com\/global\/en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Siemens<\/a>\u2019 booth at <a href=\"https:\/\/www.ces.tech\/\" target=\"_blank\" rel=\"noreferrer noopener\">CES<\/a> received an honorable mention in the same category as Google \u2013 Best Trade Show Booth Experience. For this project, Sparks and <a href=\"https:\/\/www.freeman.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Freeman<\/a> worked together to emotionally connect with audiences and reinforce Siemens as a leader in the technology industry. We achieved this by highlighting real customer stories and solutions across four vignette spaces complete with tangible artifacts as well as captivating video and digital content. This exhibit captured the attention of attendees with luminescent cubes brought together with a curated color scheme.<\/p>\n<h4>More Wins:<\/h4>\n<ul><li><a href=\"https:\/\/www.eventmarketer.com\/event\/ex-awards-2024\/?id=220800\" target=\"_blank\" rel=\"noreferrer noopener\">Event Marketer&#8217;s Ex Award for &#8220;Best Trade Show Exhibits Over 50&#215;50&#8221; Category<\/a><a href=\"https:\/\/www.eventmarketer.com\/event\/fab-50-2024\/?id=226969\" target=\"_blank\" rel=\"noreferrer noopener\"><br><br><\/a><\/li><li><a href=\"https:\/\/www.eventmarketer.com\/event\/fab-50-2024\/?id=226969\" target=\"_blank\" rel=\"noreferrer noopener\">Event Marketer&#8217;s Fab50 List of Top Exhibit and Event Builders in North America<\/a><a href=\"https:\/\/museaward.com\/winner-info.php?id=230195\" target=\"_blank\" rel=\"noreferrer noopener\"><br><br><\/a><\/li><li><a href=\"https:\/\/museaward.com\/winner.php\" target=\"_blank\" rel=\"noreferrer noopener\">MUSE Creative Gold Award for Experiential &amp; Immersive Exhibition Experience<\/a><a href=\"https:\/\/www.exhibitoronline.com\/news\/article.asp?ID=23640\" target=\"_blank\" rel=\"noreferrer noopener\"><br><br><\/a><\/li><li><a href=\"https:\/\/www.exhibitoronline.com\/news\/article.asp?ID=23640\" target=\"_blank\" rel=\"noreferrer noopener\">Exhibitor Magazine&#8217;s &#8220;20 Best Stands from CES 2024&#8221; List<\/a><\/li><\/ul>\n<p>Check out <a href=\"https:\/\/www.wearesparks.com\/our-work\/siemens-ces-creating-innovations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Siemens at CES<\/a> for more details.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[15px] 2xl:h-[30px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/netflix-ces-2024.jpg\" alt=\"Netflix FYSEE\"><\/figure><h3>Netflix FYSEE<\/h3>\n<p>Our work on <a href=\"https:\/\/fyseetv.netflixawards.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix FYSEE<\/a> also received an honorable mention in the Best Overall PR Event\/Experiential Campaign (B-to-B) category. Sparks designed immersive spaces to highlight shows like <a href=\"https:\/\/www.netflix.com\/title\/81024821\" target=\"_blank\" rel=\"noreferrer noopener\">3 Body Problem<\/a>, <a href=\"https:\/\/www.netflix.com\/title\/70142405\" target=\"_blank\" rel=\"noreferrer noopener\">Avatar: The Last Airbender<\/a> and more. Inside 3 Body Problem\u2019s dome-shaped space, Sparks executed a mini theater-like approach to explore the show and amplify key moments on a large screen (projectors\/LEDs). Attendees interacted with the central helmet table, altering the content displayed around them and further enhancing their experience. Sparks exhibited more hands-on opportunities like this across the event in hopes of garnishing Emmy nominations for the 2024 season.<\/p>\n<h4>Featured Shows<\/h4>\n<ul><li>The Crown<\/li><li>3 Body Problem<\/li><li>Squid Game: The Challenge<\/li><li>Ripley<\/li><li>The Gentlemen<\/li><li>Griselda<\/li><li>Baby Reindeer<\/li><li><strong>Docs and Reality:<\/strong> Beckham, Greatest Night in Pop, Our Planet II and Love Is Blind<\/li><li><strong>Comedy and Animation:<\/strong> Netflix is a Joke, Blue Eye Samurai and Big Mouth<\/li><\/ul>\n\n<p>Check out <a href=\"https:\/\/www.wearesparks.com\/our-work\/netflix-fysee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix FYSEE<\/a> for more details.<\/p><\/div><\/section><section class=\"c-padding-block content-[''] h-[30px] 2xl:h-[60px]\" with-spacing=\"false\"><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3>Curious about the other winning projects? <a href=\"https:\/\/www.prnewsonline.com\/go\/2024-experiential-and-events-pr-awards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out the rest of the best<\/a>.<\/h3><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>Sparks is once again thrilled to announce that three of our recent projects have been recognized for awards on behalf of PR News and Chief Marketer\u2019s Experiential &amp; Event PR Awards. These awards showcase outstanding, creative, strategic PR events that effectively relay brand messaging and boost media buzz. Sparks\u2019 work for Google CES won first [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sparks Wins Experiential &amp; Event PR Awards - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/sparks-wins-experiential-event-pr-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks Wins Experiential &amp; Event PR Awards - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Sparks is once again thrilled to announce that three of our recent projects have been recognized for awards on behalf of PR News and Chief Marketer\u2019s Experiential &amp; Event PR Awards. 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