{"id":955,"date":"2024-06-21T18:01:00","date_gmt":"2024-06-21T18:01:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/varonis-rsa\/"},"modified":"2026-05-18T14:43:48","modified_gmt":"2026-05-18T14:43:48","slug":"varonis-rsa","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/varonis-rsa\/","title":{"rendered":"Varonis at RSA"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3>Varonis Transforms Presence at RSA<\/h3>\n<p><a href=\"https:\/\/www.varonis.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Varonis<\/a> embodied their new brand identity at <a href=\"https:\/\/www.rsaconference.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RSA<\/a>, partnering with <a href=\"https:\/\/www.3dexhibits.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">3D Exhibits<\/a>, a Sparks Company, for an immersive 30\u2019 x 40\u2019 exhibit, focusing on their transition from a legacy brand to a legendary one. The exterior architecture mimicked the Varonis logo, standing 12\u2019 tall. LED video walls featuring content with key messaging were central to the space. After taking part in a presentation, attendees received a Protector-themed coin that could be redeemed for a custom hat. Demo stations in the space were designed with functionality in mind with ample storage available. The custom hat design station was a hit, with nearly 800 hats designed. The overall exhibit was a success with 40 in-booth presentations, 2,599 leads generated, and nearly 50 post-event meetings scheduled.<\/p><\/div><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/Varonis-Brand-Story-2.jpg\" alt=\"\"><\/figure><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>Varonis Transforms Presence at RSA Varonis embodied their new brand identity at RSA, partnering with 3D Exhibits, a Sparks Company, for an immersive 30\u2019 x 40\u2019 exhibit, focusing on their transition from a legacy brand to a legendary one. The exterior architecture mimicked the Varonis logo, standing 12\u2019 tall. LED video walls featuring content with [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Varonis at RSA - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/varonis-rsa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Varonis at RSA - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Varonis Transforms Presence at RSA Varonis embodied their new brand identity at RSA, partnering with 3D Exhibits, a Sparks Company, for an immersive 30\u2019 x 40\u2019 exhibit, focusing on their transition from a legacy brand to a legendary one. 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