{"id":958,"date":"2024-06-21T17:39:00","date_gmt":"2024-06-21T17:39:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/qualtrics-x4-summit\/"},"modified":"2026-05-18T14:43:58","modified_gmt":"2026-05-18T14:43:58","slug":"qualtrics-x4-summit","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/qualtrics-x4-summit\/","title":{"rendered":"Qualtrics X4 Summit"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h3>An Immersive Show Floor for 8,000+ Attendees<\/h3>\n<p>Sparks partnered with <a href=\"https:\/\/www.qualtrics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qualtrics<\/a> for the <a href=\"https:\/\/www.qualtrics.com\/x4summit\/\" target=\"_blank\" rel=\"noreferrer noopener\">X4 Summit<\/a> in Salt Lake City to create an immersive show floor experience. This included an XM Park, Experts Bar, Customer Square, Partner Market, and several breakout stages for over 8,000 C-suite executives, industry leaders, and professionals to showcase Qualtrics&#8217; latest innovations and products in digital, frontline, and customer care.<\/p><\/div><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/Qualitrics-X4-Brand-Story-2.jpg\" alt=\"\"><\/figure><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/Qualitrics-X4-Brand-Story.jpg\" alt=\"\"><\/figure><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>An Immersive Show Floor for 8,000+ Attendees Sparks partnered with Qualtrics for the X4 Summit in Salt Lake City to create an immersive show floor experience. This included an XM Park, Experts Bar, Customer Square, Partner Market, and several breakout stages for over 8,000 C-suite executives, industry leaders, and professionals to showcase Qualtrics&#8217; latest innovations [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualtrics X4 Summit - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualtrics X4 Summit - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"An Immersive Show Floor for 8,000+ Attendees Sparks partnered with Qualtrics for the X4 Summit in Salt Lake City to create an immersive show floor experience. This included an XM Park, Experts Bar, Customer Square, Partner Market, and several breakout stages for over 8,000 C-suite executives, industry leaders, and professionals to showcase Qualtrics&#8217; latest innovations [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/\" \/>\n<meta property=\"og:site_name\" content=\"Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-21T17:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T14:43:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/June-ICYMI-11-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sparks Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sparks Marketing\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/\"},\"author\":{\"name\":\"Sparks Marketing\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/person\\\/c0d0fcac986d737fbd47359ef7086f4f\"},\"headline\":\"Qualtrics X4 Summit\",\"datePublished\":\"2024-06-21T17:39:00+00:00\",\"dateModified\":\"2026-05-18T14:43:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/\"},\"wordCount\":64,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/05\\\/June-ICYMI-11-2.jpg\",\"articleSection\":[\"Brand Stories\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/\",\"name\":\"Qualtrics X4 Summit - Sparks | Your Global Brand Experience Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/05\\\/June-ICYMI-11-2.jpg\",\"datePublished\":\"2024-06-21T17:39:00+00:00\",\"dateModified\":\"2026-05-18T14:43:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/05\\\/June-ICYMI-11-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/05\\\/June-ICYMI-11-2.jpg\",\"width\":960,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/qualtrics-x4-summit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qualtrics X4 Summit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"width\":188,\"height\":68,\"caption\":\"Sparks | Your Global Brand Experience Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/person\\\/c0d0fcac986d737fbd47359ef7086f4f\",\"name\":\"Sparks Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"caption\":\"Sparks Marketing\"},\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/author\\\/sparksmarketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qualtrics X4 Summit - Sparks | Your Global Brand Experience Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/","og_locale":"en_US","og_type":"article","og_title":"Qualtrics X4 Summit - Sparks | Your Global Brand Experience Agency","og_description":"An Immersive Show Floor for 8,000+ Attendees Sparks partnered with Qualtrics for the X4 Summit in Salt Lake City to create an immersive show floor experience. This included an XM Park, Experts Bar, Customer Square, Partner Market, and several breakout stages for over 8,000 C-suite executives, industry leaders, and professionals to showcase Qualtrics&#8217; latest innovations [&hellip;]","og_url":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/","og_site_name":"Sparks | Your Global Brand Experience Agency","article_published_time":"2024-06-21T17:39:00+00:00","article_modified_time":"2026-05-18T14:43:58+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/June-ICYMI-11-2.jpg","type":"image\/jpeg"}],"author":"Sparks Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sparks Marketing"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/#article","isPartOf":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/"},"author":{"name":"Sparks Marketing","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/person\/c0d0fcac986d737fbd47359ef7086f4f"},"headline":"Qualtrics X4 Summit","datePublished":"2024-06-21T17:39:00+00:00","dateModified":"2026-05-18T14:43:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/"},"wordCount":64,"commentCount":0,"publisher":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization"},"image":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/June-ICYMI-11-2.jpg","articleSection":["Brand Stories"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/","name":"Qualtrics X4 Summit - Sparks | Your Global Brand Experience Agency","isPartOf":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/#primaryimage"},"image":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/June-ICYMI-11-2.jpg","datePublished":"2024-06-21T17:39:00+00:00","dateModified":"2026-05-18T14:43:58+00:00","breadcrumb":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/#primaryimage","url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/June-ICYMI-11-2.jpg","contentUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/June-ICYMI-11-2.jpg","width":960,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/www.thefreemancompany.com\/sparks\/qualtrics-x4-summit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thefreemancompany.com\/sparks\/"},{"@type":"ListItem","position":2,"name":"Qualtrics X4 Summit"}]},{"@type":"WebSite","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website","url":"https:\/\/www.thefreemancompany.com\/sparks\/","name":"Sparks | Your Global Brand Experience Agency","description":"","publisher":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thefreemancompany.com\/sparks\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization","name":"Sparks | Your Global Brand Experience Agency","url":"https:\/\/www.thefreemancompany.com\/sparks\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","contentUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","width":188,"height":68,"caption":"Sparks | Your Global Brand Experience Agency"},"image":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/person\/c0d0fcac986d737fbd47359ef7086f4f","name":"Sparks Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","caption":"Sparks Marketing"},"url":"https:\/\/www.thefreemancompany.com\/sparks\/author\/sparksmarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/comments?post=958"}],"version-history":[{"count":5,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/958\/revisions"}],"predecessor-version":[{"id":2307,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/958\/revisions\/2307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/media\/2308"}],"wp:attachment":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/media?parent=958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/categories?post=958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/tags?post=958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}