Where Science Meets Art, and Technology Meets Imagination
Dolby Soho Experience was the brand’s long-term pop-up in the heart of New York City where science, art, technology, and imagination converged. A true creative sanctuary, Dolby engaged Sparks to transform a 30,000 square foot, multi-level space into an innovative, sensory environment that would deliver a series of fresh, immersive audiovisual experiences to the public and creative community.
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Dolby leveraged its new creative haven as a launchpad to strengthen local partnerships with organizations and institutions that provide immense value for the SoHo community.
