Trailblazing the attendee journey.
For OwnBackup, a leading SaaS data protection and recovery service, Dreamforce offers the best chance to connect with contacts, generate leads, and boost brand awareness.
Existing customers commented that entrusting data to OwnBackup feels as safe being in their own backyard.
To achieve its goals, the brand decided to recreate a safe feeling and personalized “own” backyard experience with four activations at various locations during the event.
OwnBackup and Freeman had just six weeks to create all activations.
Solution
To bring OwnBackup’s vision to life,, our team tapped expertise including experiential, design, AV, event management, production, talent, and strategy.
Four key touch points were created to execute the vision:
1. Whimsical show floor experience.
2. Outdoor relax and refresh space.
3. VIP getaway at B Restaurant.
4. Evening event at the Pearl.
Result
Across activations, the brand blazed a trail with more than 3,000 customers and prospects — that’s a lot of leads! And engagement rates skyrocketed from 6.86% in previous years to 17.65% in 2022. It’s safe to say that OwnBackup achieved its goal, and the brand owned Dreamforce!
