Dolby’s Immersive CES Experience
Dolby showcased their Consumer Entertainment portfolio with an immersive experience that was custom-built by Sparks and powered by Dolby technologies at CES. The 12,000 sqft Dolby experience showcased the varied fan experiences of Dolby Vision and Dolby Atmos – the company’s audio-visual technologies – through 51 demos, with a particularly effective, interactive “Dolby on” vs “Dolby off” button moment in the lobby of Park MGM’s concert venue, Dolby Live. The exhibit successfully elevated the brand’s presence by hosting hundreds of invite-only meetings in a demo-first environment, building buzz among attendees, press, influencers, analysts, and industry pros.
