The exhibit’s smart architecture accommodated and exceeded attendee meeting goals.
Attendees walked away with a renewed sense of how the brand continues to evolve and deliver innovative solutions in a challenging healthcare environment.
Its two separate spaces both come with their own check-in desks, and are uniquely designed to hold private and semi-private meetings. One side features a host of private conference rooms, while the other features two tiers that provide the perfect spots for those less formal, pop-up meetings.
To overcome the challenge of the two meeting spaces, there is a smaller reception desk near the enclosed rooms to check people in – and point guests in the right direction to get the resources or help they need.
A hospitality bar with comfortable stools gives attendees an inviting space to congregate and wait for their next meeting to begin. And for those who need a little caffeine pick-me-up, there’s a full-service coffee bar staffed with two attendants. A small bar also serves to accommodate attendees.
Exhibit lighting and warm, bright tones feature throughout the Adare Pharmaceuticals CPhI experience, with large detailed brand graphics illustrating product benefits. The show also provides the company with the perfect launch pad to showcase its new branding and logo.
