The Ultimate Fan Experience
Sparks partnered with Michelob ULTRA to deliver the ultimate fan experience at this year’s CONMEBOL Copa América tournament. We brought ULTRA Beer Gardens to all 14 host stadiums, ensuring activation at every match. Fans enjoyed custom interactive games like Soccer Skee-Ball and 1v1 mini-pitches, along with branded bars, engaging photo opportunities, and exclusive ULTRA + PUMA jersey giveaways. These immersive spaces allowed fans to fully experience the joy, energy, and excitement of the tournament.
