Meta Portal: Bringing Connected Technology to Broadway Audiences
Meta tapped Sparks to put their Portal device into the hearts and minds of audiences at a years-running Broadway production featuring a famous book series. At the heart of the activation was a custom video that Sparks wrote, produced, and created. The story featured a group of super fans of the beloved franchise who used Portal to plan their attendance to the show. The video played in a Sparks-designed and built theatrical set to look like an English library – featuring practical furniture, some photo moments, and a bit of magic with floating books and a clock that operated on its own time. The activation was featured not only at Broadway’s Lyric Theater and traveled to San Francisco’s Orpheum Theater as well.
