A new brand identity on display
NCR Voyix debuted its rebranded identity at NRF, featuring a visually striking 70’x70′ hybrid exhibit. The brand’s evolution from historic green to show-stopping purple was showcased through a 39’ diameter hanging sign surrounding a 36-globe light chandelier, a 40′ curved LED screen, and immersive VIP rooms.
The exhibit guided visitors through platform and services demos, cutting-edge solutions, and a hologram-enhanced self checkout area. VIPs enjoyed an exclusive check-in desk, ensuring a personalized experience. The design aimed to convey a sense of discovery, leaving attendees with a lasting impression of NCR Voyix’s commitment to innovation in retail technology.
