Creating Connections for the Olympics
When a Covid variant suddenly stopped what had otherwise been a reemerging world, it also heartbreakingly prevented friends and family from making the special trip to Beijing to cheer on and support the athletes competing in the Olympic Winter Games. Team USA sponsors and companies like Salesforce found meaningful ways to recreate that sense of connection and community for families, friends, and VIPs, in Park City, Utah—home to Team USA’s Olympic “village” and official event spaces, and host city of the Olympic Winter and Paralympic Games.
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Friends, Family and Fans
The Salesforce Team USA Park City Olympics Activation provided a fun and meaningful opportunity to deliver a collaborative experience between the USOPP, USOPC and Salesforce to create a special and poignant experience.
Inspired by its own corporate spaces, Salesforce created a relaxing yet engaging lounge environment on the second-floor terrace of the Team USA House where Olympian friends and family connected and shared an experience rooted in love and support. The lounge was filled with comfortable chairs and couches, with beautiful scenic walls depicting snow-capped mountains, pine trees, and signature Salesforce characters enjoying winter sports.
It also offered stunning slope-side views of the mountain where the past Winter Olympic Games were held, providing a dynamic living backdrop of people skiing and snowboarding—a simple yet beautiful reminder of what some of their loved ones were doing during the games.
The company also welcomed customers and donors for viewing parties hosted by a variety of US Olympic and Paralympic Properties and also had a presence across town at the Doubletree, welcoming friends, family, donors and executives for additional Winter Games viewing parties.
Business Solutions, Too
Not only did Salesforce create an environment that connected people to one another, the company also showcased its ability to connect customers to innovative business and professional solutions.
A large screen in the space highlighted innovative Tableau analytics technology (“Data tells the story behind the glory”). Data visualizations provided stats and figures about a range of US Olympic teams, from Figure Skating to Curling to Speedskating as well as about Team USA as a whole.
The data provides visual answers to such questions as “Just how much difference do small steering changes make?” for example when it comes to USA Bobsled and Skeleton. The goal is to help people learn more about the athletes, their performance, how they compare to other competitors and more.
