A Visit to Apartment 5G is All Treats, No Tricks
We transformed a traditional brownstone home in New York City’s Park Slope neighborhood into a one-of-a-kind Halloween experience using thematic magenta and orange lighting, sounds and decor to feature two of the world’s most recognizable consumer brands in the marketplace.
When visitors approached the larger-than-life Apartment 5G door, they pressed the 5G button—a custom 3D-printed Reese’s Peanut Butter Cup doorbell—and tons of Reese’s candy shot into their bags at top speed—a representation of T-Mobile’s 5G capabilities.
Adults and kids alike enjoyed scaled versions of the same experience in T-Mobile retail stores in Santa Monica, CA, Southlake, TX, and Miami, FL. Both the main and supplemental experiences boosted exposure and reach but most importantly, provided children across the country with happy, memorable, and safe Halloween experiences.
