Winning tradition on display
Spotlighting Nike’s partnership with the Villanova men’s and women’s basketball teams, we created a permanent display of cobranded team gear in a vestibule of the university’s basketball stadium. Lighting was the star player here, with a custom suspended light fixture and both recessed edge lighting and backlighting for players’ team jerseys and sneakers showcased in inset display cases. Game highlights from previous seasons were shown on a digital monitor, ramping up the energy and excitement of current players and recruits alike.
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