Varonis Transforms Presence at RSA
Varonis embodied their new brand identity at RSA, partnering with 3D Exhibits, a Sparks Company, for an immersive 30’ x 40’ exhibit, focusing on their transition from a legacy brand to a legendary one. The exterior architecture mimicked the Varonis logo, standing 12’ tall. LED video walls featuring content with key messaging were central to the space. After taking part in a presentation, attendees received a Protector-themed coin that could be redeemed for a custom hat. Demo stations in the space were designed with functionality in mind with ample storage available. The custom hat design station was a hit, with nearly 800 hats designed. The overall exhibit was a success with 40 in-booth presentations, 2,599 leads generated, and nearly 50 post-event meetings scheduled.
