DALLAS, TX — August 24, 2026 — The Freeman Company (TFC), a collective of expert brands that deliver complex events at scale, announced that two of its brands, Freeman and Sparks, earned top honors at EXHIBITOR Magazine’s 23rd Annual Corporate Event Awards.
Sparks captured the Judges’ Choice Award — the competition’s top honor — in the Customer Conference/Event category for ServiceNow’s Knowledge 2025, and Sparks and Freeman Events & Exhibit Services together earned a Winner distinction in the same category for Workday Rising, Workday’s flagship customer conference.
The Corporate Event Awards recognize outstanding event-marketing strategy and execution across 15 categories, including virtual and hybrid events, and are judged by a panel of marketing-industry experts.
Big ideas are only part of what makes an event stand out. Bringing them to life at scale takes creative vision, production expertise, and teams working seamlessly together, and this year’s recognition reflects exactly that: Sparks and Freeman Events & Exhibit Services combined creative and production strengths to deliver two of the industry’s most ambitious customer conferences.
Freeman and Sparks received the following recognition:
Judges’ Choice Award: Knowledge 2025 (ServiceNow Inc.)
- Creative/Production: Sparks
Winner: Workday Rising (Workday Inc.)
- Creative: Sparks
- Production: Freeman Events & Exhibit Services
More information on EXHIBITOR Magazine’s Corporate Event Awards can be found here.
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About The Freeman Company (TFC):
The Freeman Company (TFC) is a collective of expert brands that deliver complex events, at scale. From global trade shows to flagship events and fan activations, TFC works with leading show organizers, brands, and sports leagues to create these high-stakes moments. TFC’s brands include 3D Exhibits, Alford Media, BaAM, Color Gamut, Freeman AV Production, Freeman Events & Exhibit Services, mdg, Sparks, and Studio Blue. Headquartered in Dallas, Texas. Learn more at thefreemancompany.com.