New research shows 70% of attendees rank live events above digital channels but reveals a gap in how event learning experiences are designed Dallas, TX — Freeman, a global leader in events, today released its latest Freeman Trends Report, Unpacking XLNC: The future of adult learning at conferences and tradeshows. The research finds that 70% of attendees rank in-person events as their…
Employee feedback-driven recognition from USA TODAY and Energage highlights TFC’s leadership, innovation, and workplace culture across its collective of live events and experiential brands. Dallas, TX — April 9, 2026 — The Freeman Company (TFC), a global leader in live events, experiential marketing, and brand experiences, today announced it has been named a 2026 USA…
Search used to feel predictable. If you were running a fintech event, you competed with other fintech events. If you sold marketing software, your rivals were other marketing platforms. Your Read More… The post AI Is Expanding Your Competition Faster Than You Think appeared first on mdg.
International attendance has long been one of the clearest indicators of an event’s global relevance. When professionals travel across borders to attend a show, the value of being there must Read More… The post Is Your Event Still Worth the Trip? appeared first on mdg.
Dallas, TX — The Freeman Company today announced the appointment of Melissa Levy as President of Sparks, the company’s award-winning brand experience agency. Levy will report directly to CEO Janet Dell and will lead the agency’s creative, strategy, client services, operations, and production functions. Levy joins Sparks from Digitas, where she most recently served as…
Crises of regional disruption or instability are, above all, human crises. The professional questions that follow from such periods — how to proceed, what to pause, where to invest — are secondary, and should be considered in that Read More… The post Pause, Adjust or Stay the Course: How to Read the Market Right Now appeared first on mdg.
Freeman Blue Echo, an AI-powered 3D venue visualization platform, transforms real venues into photorealistic environments so event professionals can see and plan their event before arriving on site. DALLAS — Freeman, a global leader in live events, today introduced Freeman Blue Echo, an AI-powered 3D venue visualization platform that transforms real convention centers into photorealistic,…
Dallas, TX — The Freeman Company (TFC), a collective of expert brands that deliver complex events at scale, is proud to announce that three of its brands—Freeman, Sparks, and 3D Exhibits—have been named to EXHIBITOR Magazine’s FindIt Top 40. Additionally, the Siemens booth at the 2026 Consumer Electronics Show (CES), produced by Freeman AV Production,…
There’s a pattern I’ve started to notice in conversations with event teams over the last year. It usually begins with something about attendance feeling harder — harder to grow, harder Read More… The post The Overlooked Engine Behind Event Growth appeared first on mdg.
mdg will present Leading in an Era of Permanent Disruption, an invite-only Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society of Read More… The post <span class="mdg">mdg</span> & SISO to Host Pre-ECEF Executive Roundtable appeared first on mdg.