DALLAS — The Freeman Company (TFC) today announced the promotion of Chris Schimek to President of Freeman Events & Exhibits, recognizing his almost 30 years of leadership, operational excellence, and commitment to advancing the live events industry. Schimek has spent the majority of his career with TFC, helping build one of North America’s premier event operations…
Tyler Day, Account Strategist and Group Director, Growth, will present a session with Kendra Johnson, Chief Experience Officer at the International Carwash Association, at the next Attendee Acquisition Roundtable. Read More… The post How to Win Back Lapsed Attendees with <span class="mdg">mdg</span> at AAR appeared first on mdg.
72% of marketers confirm a gap exists between brand awareness and genuine brand belief – and new TFC research finds the channel most likely to close that gap predates the internet DALLAS, TEXAS – June 18, 2026 – The Freeman Company (TFC) today released The Belief Gap™ study, new proprietary research measuring how brand belief…
mdg has been running paid placements inside OpenAI as part of an early access beta. That access has now expanded, and the placement is open to U.K. advertisers as of Read More… The post We Ran Ads on ChatGPT. Here’s What We Found. appeared first on mdg.
Justifying attendance and exhibiting in uncertain conditions? This practical messaging framework makes it easier. With audiences becoming more selective, every event must earn its place by demonstrating real business value. Read More… The post A Stronger Business Case for International Event Participation appeared first on mdg.
A strong social presence is now a baseline expectation for events, with Gen Z and millennials using it as a primary tool for discovery and validation — and often as default Read More… The post HOW TO TURN ON-SITE SOCIAL CONTENT INTO YOUR MOST POWERFUL MARKETING ASSET appeared first on mdg.
For years, the primary goal of event email marketing was simple — get into the inbox. Build a clean list, maintain healthy delivery rates, avoid the spam folder. Do Read More… The post The Email Question Every Event Marketer Should Be Asking appeared first on mdg.
The Freeman Company (TFC) brands Sparks, Freeman, and 3D Exhibits won three awards at Event Marketer’s 2026 Ex Awards, the oldest experiential marketing recognition program, judged by brand-side marketers. The post Freeman, Sparks, and 3D Exhibits Earn Three Ex Awards Across Consumer, B2B, and Trade Show Categories appeared first on TFC | The Freeman Company.
New trends research shows value perception, not cost alone, is the primary barrier to event audience Dallas, TX — Freeman, a global leader in live events, today released the latest installment in its Freeman Trends research, featuring new innovative research called the Freeman Trends Report: What’s Keeping People Away, focused on why potential attendees choose not to participate in professional conferences and trade…
New research shows 70% of attendees rank live events above digital channels but reveals a gap in how event learning experiences are designed Dallas, TX — Freeman, a global leader in events, today released its latest Freeman Trends Report, Unpacking XLNC: The future of adult learning at conferences and tradeshows. The research finds that 70% of attendees rank in-person events as their…