Research reveals attendees place equal value on learning from exhibitors, peers and the expo floor, challenging traditional event design DALLAS — Freeman, the global leader in events, today released the second installment of its Learning Report series, revealing that attendees increasingly view the entire event environment as a learning experience, not just conference rooms and keynote stages. The…

Tyler Day will present a session with Carwash’s Kendra Johnson at the next Attendee Acquisition Roundtable. The post How to Win Back Lapsed Attendees with mdg at AAR appeared first on mdg.

DALLAS — The Freeman Company (TFC) today announced the promotion of Chris Schimek to President of Freeman Events & Exhibits, recognizing his almost 30 years of leadership, operational excellence, and commitment to advancing the live events industry. Schimek has spent the majority of his career with TFC, helping build one of North America’s premier event operations…

72% of marketers confirm a gap exists between brand awareness and genuine brand belief – and new TFC research finds the channel most likely to close that gap predates the internet DALLAS, TEXAS – June 18, 2026 – The Freeman Company (TFC) today released The Belief Gap™ study, new proprietary research measuring how brand belief…

The Freeman Company (TFC) brands Sparks, Freeman, and 3D Exhibits won three awards at Event Marketer’s 2026 Ex Awards, the oldest experiential marketing recognition program, judged by brand-side marketers. The post Freeman, Sparks, and 3D Exhibits Earn Three Ex Awards Across Consumer, B2B, and Trade Show Categories appeared first on TFC | The Freeman Company.

New trends research shows value perception, not cost alone, is the primary barrier to event audience  Dallas, TX — Freeman, a global leader in live events, today released the latest installment in its Freeman Trends research, featuring new innovative research called the Freeman Trends Report: What’s Keeping People Away, focused on why potential attendees choose not to participate in professional conferences and trade…

New research shows 70% of attendees rank live events above digital channels but reveals a gap in how event learning experiences are designed  Dallas, TX — Freeman, a global leader in events, today released its latest Freeman Trends Report, Unpacking XLNC: The future of adult learning at conferences and tradeshows.  The research finds that 70% of attendees rank in-person events as their…

Employee feedback-driven recognition from USA TODAY and Energage highlights TFC’s leadership, innovation, and workplace culture across its collective of live events and experiential brands. Dallas, TX — April 9, 2026 — The Freeman Company (TFC), a global leader in live events, experiential marketing, and brand experiences, today announced it has been named a 2026 USA…

Dallas, TX — The Freeman Company today announced the appointment of Melissa Levy as President of Sparks, the company’s award-winning brand experience agency. Levy will report directly to CEO Janet Dell and will lead the agency’s creative, strategy, client services, operations, and production functions. Levy joins Sparks from Digitas, where she most recently served as…

Freeman Blue Echo, an AI-powered 3D venue visualization platform, transforms real venues into photorealistic environments so event professionals can see and plan their event before arriving on site. DALLAS — Freeman, a global leader in live events, today introduced Freeman Blue Echo, an AI-powered 3D venue visualization platform that transforms real convention centers into photorealistic,…