mdg has been running paid placements inside OpenAI as part of an early access beta. That access has now expanded, and the placement is open to U.K. advertisers as of Read More… The post We Ran Ads on ChatGPT. Here’s What We Found. appeared first on mdg.
Justifying attendance and exhibiting in uncertain conditions? This practical messaging framework makes it easier. With audiences becoming more selective, every event must earn its place by demonstrating real business value. From Read More… The post A Stronger Business Case for International Event Participation appeared first on mdg.
For years, the primary goal of event email marketing was simple — get into the inbox. Build a clean list, maintain healthy delivery rates, avoid the spam folder. Do those Read More… The post The Email Question Every Event Marketer Should Be Asking appeared first on mdg.
The Freeman Company (TFC) brands Sparks, Freeman, and 3D Exhibits won three awards at Event Marketer’s 2026 Ex Awards, the oldest experiential marketing recognition program, judged by brand-side marketers. The post Freeman, Sparks, and 3D Exhibits Earn Three Ex Awards Across Consumer, B2B, and Trade Show Categories appeared first on The Corporate Website.
New trends research shows value perception, not cost alone, is the primary barrier to event audience Dallas, TX — Freeman, a global leader in live events, today released the latest installment in its Freeman Trends research, featuring new innovative research called the Freeman Trends Report: What’s Keeping People Away, focused on why potential attendees choose not to participate in professional conferences and trade…
New research shows 70% of attendees rank live events above digital channels but reveals a gap in how event learning experiences are designed Dallas, TX — Freeman, a global leader in events, today released its latest Freeman Trends Report, Unpacking XLNC: The future of adult learning at conferences and tradeshows. The research finds that 70% of attendees rank in-person events as their…
Employee feedback-driven recognition from USA TODAY and Energage highlights TFC’s leadership, innovation, and workplace culture across its collective of live events and experiential brands. Dallas, TX — April 9, 2026 — The Freeman Company (TFC), a global leader in live events, experiential marketing, and brand experiences, today announced it has been named a 2026 USA…
Search used to feel predictable. If you were running a fintech event, you competed with other fintech events. If you sold marketing software, your rivals were other marketing platforms. Your Read More… The post AI Is Expanding Your Competition Faster Than You Think appeared first on mdg.
International attendance has long been one of the clearest indicators of an event’s global relevance. When professionals travel across borders to attend a show, the value of being there must Read More… The post Is Your Event Still Worth the Trip? appeared first on mdg.
Dallas, TX — The Freeman Company today announced the appointment of Melissa Levy as President of Sparks, the company’s award-winning brand experience agency. Levy will report directly to CEO Janet Dell and will lead the agency’s creative, strategy, client services, operations, and production functions. Levy joins Sparks from Digitas, where she most recently served as…