There’s a pattern I’ve started to notice in conversations with event teams over the last year. It usually begins with something about attendance feeling harder — harder to grow, harder Read More… The post The Overlooked Engine Behind Event Growth appeared first on mdg.
mdg will present Leading in an Era of Permanent Disruption, an invite-only Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society of Read More… The post <span class="mdg">mdg</span> & SISO to Host Pre-ECEF Executive Roundtable appeared first on mdg.
Recognition reinforces TFC’s commitment to innovation and measurable sustainability progress across live events Dallas, TX — The Freeman Company (TFC), a collective of expert brands that deliver complex events, at scale, today announced it has achieved Gold-level certification to the Events Industry Council’s (EIC) Sustainable Event Standards (SES), a globally recognized framework advancing environmental and…
For a while, the major AI platforms competed and ran their businesses in an innovation-first, research-driven manner. It was simply a race to release faster models, new functionalities and data Read More… The post AI Is Starting to Show Ads. One Company Just Bought a Super Bowl Slot to Say It Won’t. appeared first on…
mdg Senior Account Director Rachel Scharmann will present a session with Lily Doerfler, Director of Digital Marketing & Events at AdvaMed, at the next Attendee Acquisition Roundtable. Registration can be Read More… The post Future-Proof Your Conference Marketing Strategy with <span class="mdg">mdg</span> at AAR appeared first on mdg.
TFC highlights innovative progress across people, planet, and principles Dallas, TX — The Freeman Company (TFC), a collective of expert brands that deliver complex events, at scale, today released its 2025 Impact Report, highlighting continued progress and innovation across its three core pillars: Planet, People, and Principles. The report underscores how the collective strength of TFC, together with…
Conversions seem to be disappearing. For years, they were the number one measure of success in paid media campaigns. If conversions went up, campaigns were working. If conversions dropped, it signaled Read More… The post Where Have All the Conversions Gone? appeared first on mdg.
Change at work rarely announces itself with a bang. Most of the time, it doesn’t arrive with a strategy deck or a clear moment where everyone agrees something needs to be Read More… The post Five Ways of Working That Once Felt Normal, Until They Didn’t appeared first on mdg.
Dallas, TX – [February 10, 2026] – The Freeman Company (TFC) today announced its launch as a new parent company to category-leading live experience brands—3D Exhibits, Alford Media, BaAM, Color Gamut, Freeman AV Production, Freeman Events & Exhibit Services, mdg, Sparks, and Studio Blue. TFC exists to connect people in meaningful ways by making it easier for organizations to design and deliver complex, high-stake live events with one integrated partner or with one or more…
Freeman Chief Strategist Kimberly Hardcastle-Geddes will present a session at the next Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details Read More… The post Adapt Your Approach to Grow Attendance with <span class="mdg">mdg</span> at AAR appeared first on mdg.